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COMBOS Promotes Manliness In Cities

Oklahoma City ranked No. 1 in Mars Chocolate North America’s fourth annual COMBOS “America’s Manliest Cities” study. According to the study, from its stellar hoops to its love of pick-up trucks, Oklahoma City represents the best of being a man. COMBOS partnered with Bert Sperling, research expert behind “Best Places to Live” studies to develop

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Gold Medal Cereal

Kellogg’s is creating excitement toward the London 2012 Olympic Games with its Cereal-in-a-Cup packages. The packages don’t just promote the 2012 Olympic Games; consumers can be a part of it with the U.S. Olympic Instant Win Game on the packages. The promotion’s grand prize is a trip for four to the U.S. Olympic Training Center

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7-Eleven Launches Flavors of Summer

Slurpee Light marks first Slurpee-branded sugar-free drink. 7-Eleven Inc. is  kicking off its “Flavors of Summer” campaign with Slurpee Lite Fanta Sugar-Free Mango, promising all of the flavor of a traditional Slurpee drink with 50% fewer calories. This marks the first Slurpee-branded, sugar-free drink and the first sugar-free frozen beverage to be available at participating

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Snowboarding Heats Up

Snowboarding will be a bit hotter during 2012 now that Chas Guldemond, one of the world’s top-ranked snowboarders, has signed on with Texas Pete to endorse the hot sauce on slopes around the world throughout 2012. The Texas Pete brand offers a full line of hot sauces, wing sauces and seafood sauces. Guldemond is enjoying

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Roo Cup Returns

Kangaroo Express celebrates the return of its popular refill cup, which can be refilled with any fountain or frozen beverage for only 25 cents through Labor Day. The Pantry Inc., an independently operated convenience store chain in the southeastern U.S., has announced details for its second annual Roo Cup deal, a refillable cup for fountain

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Grab-and-Go Snack Cups

Inline Plastics Corp. has introduced new grab-and-go 12-ounce snack cups, the newest version of the company’s breakthrough Safe-T-Fresh line of products. These easy open and close snack cups lock in freshness, extend shelf life and are available with either flat or dome lids. These new clamshell containers, which are designed to fit most automobile cup

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Del Monte Launches 500 Sneaker March

Promotion encourages customers to exercise and eat fresh fruits and vegetables. Del Monte Fresh Produce has launched its 500 Sneaker March promotion, which begins March 1 and runs through March 31. The promotion, hosted on the Del Monte Fresh Produce Facebook page, will randomly award 500 sneakers to 500 Del Monte Facebook fans who enter

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Heineken and James Bond Sign Global SKYFALL Partnership

HEINEKEN plans to launch its marketing campaign to support its partnership with James Bond in September 2012. HEINEKEN has announced that it has extended its 15-year partnership with the James Bond franchise.  The company introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL.  This is the 23rd

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Heineken Serenades on Valentine’s Day

“The Serenade” is part of the brand’s “Open Your World” global campaign. Heineken is helping ignite romance this Valentine’s Day with the launch of a new Facebook application called “The Serenade.” Based on the brand’s second global film “The Date,” the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting

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Sixth M&M’S Character to Debut During Super Bowl

Ms. Brown joins the ranks of M&M’S spokescandies. Mars Chocolate North America plans to reveal the sixth M&M’S character, Ms. Brown, in a sweet new ad during Super Bowl XLVI. Like all of her fellow M&M’S spokescandies, Ms. Brown has her own distinct personality, which is rooted in her wisdom, high intelligence and sharp wit.

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Heineken Partners With UEFA Champion League Soccer

At retail, UCL-themed soccer display enhancers will encourage shoppers to text-in for the chance to win Heineken and UCL experiences and prizes. Heineken, a global premium beer brand, and the UEFA Champions League (UCL), the world’s most prestigious soccer club competition, are once again joining forces to bring the spectacular artistry and competition of Champions

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Shop Around The Clock

7-Eleven has an array of gifts for last minute shoppers this holiday season. With retailers opening their stores even earlier for Black Friday door-buster sales, shoppers started the hunt for December holiday deals as early as Thanksgiving evening, jockeying for flat-screen TVs and fighting over waffle irons. But shopping in the middle of the night

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SymphonyIRI Report Examines Shopping Mission Trends

Times & Trends report finds pantry stock-up and quick trips account for two-thirds of CPG trips and dollar sales.   It has long been a daunting task to stay in lock step with the shopper mindset. After all, mindsets are a moving target and can quickly change due to a variety of reasons, including purchase

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Heineken Launches “Sunrise” Campaign

New campaign supports responsible consumption. HEINEKEN has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers” continues to use Heineken, the world’s most international premium beer brand, to deliver and reinforce this important message. This initiative is an integral

Kretek

Today’s cigar smokers are looking for quality, value, variety and taste. Watch this video from Kretek to learn how adding DJARUM Natural Leave Wood Tipped Cigars in four premium flavor blends: classic clove, cherry, vanilla and rum, combined with Kretek’s strong introductory program, display allowances, promotions and merchandising will increase your cigar sales.

Tracking the Trends in Convenience Retailing

Despite the global recession, convenience stores have thrived thanks to their ability to provide fast service, quality products and great value in strategic locations. As service and location remain the industry’s primary competitive advantage over supermarkets, drug stores and mass merchandisers, many of whom are moving into the fuel and fresh food business, convenience stores

Boston College Faces Nevada In Kraft Fight Hunger Bowl

The first-ever Kraft Fight Hunger Bowl is raising money and awareness about the issue of hunger in the U.S. The bowl celebrates the culmination of Kraft Foods’ HUDDLE TO FIGHT HUNGER program, which is the food company’s largest-ever branded initiative to fight hunger in America. The goal of the program is to donate as many

Shopping for POS Solutions

Convenience to customers today means one-stop shopping, short lines at the counter and the ability to get in and out of a store fast. New integrated point-of-sale (POS) solutions are speeding up service and offering customers the convenience they demand thanks to faster processing times. What’s more, they’re saving operators money, labor and time. Finding

Sugar Free Energy

On the heels of the successful launch of its Full Throttle energy drink in late 2004, Coca-Cola North America is expanding its growth in the energy drink category with Sugar Free Full Throttle. Sugar Free Full Throttle will hit shelves nationwide in mid-August, in 16-ounce singles and four-can multi-packs. In addition, the “Deal Me In

PRILABS

PriLabs introduces two new energy drinks, Encore and Re5, onto the ever-growing market. For the young generation where music is the lifeline to everyday life, Encore is a refreshing multidimensional brand with an audio/visual identity based on music. The brand connects music and rhythm to an energy drink and its effects on the consumer, and

Online Management

Dropcards announced it will become the first online marketer to offer clients a way to manage promotions on its site. Food and beverage brands of all sizes will be able to coordinate marketing efforts on the new Dropcards platform from inception to completion of its digital promotions. Dropcards bear aunique PIN number unlocking access to

Building Your Banana Business

The Chiquita To Go program offers retailers the opportunity to sell quality bananas and earn higher margins. With Chiquita’s “stay fresh” technology, bananas stay fresh up to seven days longer, significantly reducing waste. Using the Chiquita To Go merchandiser, retailers can place a display of 10 bananas on the counter for increased impulse purchases, attracting

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Preparing for the Fountain Wars

McDonald’s is preparing an aggressive summer promotion targeting core c-store customers. Another month, another challenge for convenience store operators. Where is the legendary Charles Atlas when the big bad bully tries to kick sand in our collective faces? As I’m sure you’ve heard by now this summer’s bully is, once again, McDonald’s. The hamburger chain

Hershey’s Milk & Milkshakes Sponsors Autism Speaks 400

Hershey’s Milk & Milkshakes, the “Official Flavored Milk and Milkshakes of Dover International Speedway,” has donated $19,800 to Autism Speaks, an autism science and advocacy organization. The donation was presented during a press event held Sunday, May 16, before the start of the Autism Speaks 400. The $19,800 donation to Autism Speaks is the result

FPMA Announces New Sunshine Food and Fuel Expo

The Florida Petroleum Marketers and Convenience Store Association (FPMA) has announced the inauguration of the new Sunshine Food and Fuel Expo to be held in Kissimmee, Fla. The new show will take place from July 18-19 at the Gaylord Palms Resort.  Conceived as a key part of FPMA’s ongoing re-engineering efforts, the Sunshine Food and

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