Perfetti Van Melle will launch a ground-breaking promotion with DC Comics with a specially created comic that features Superman and the Airheads Balloon Guy. This eight-page custom comic will be inserted into 500,000 DC Kids comic books this September. Any six pack of Airheads bars that feature Superman on the package will contain two, [...]
This fall—from Sept. 1 through Oct. 31—an exciting Milwaukee’s Best promotion is giving one lucky guy the chance to win “the mother of all tailgating trucks.” Exciting POS materials feature tailgate truck visuals and messaging on how beer drinkers can enter for the chance to win the tailgate truck. Men love great beer and tailgating [...]
The American Culinary Federation (ACF) has recognized the quality of The J.M. Smucker Co.’s Crisco Professional, Jif, Smucker’s JJP, Smucker’s PlateScapers and Eagle Brand Sweetened Condensed Milk lines, awarding them the ACF Seal of Approval. Presented by the nation’s largest organization of professional chefs, the seal is designated to products that meet the criteria set [...]
7-Eleven Inc. is preparing for 7-Eleven Day on July 11-the day when the world’s first convenience chain celebrates its birthday. The year 2010 marks 83 years since the company was founded in Dallas. Participating 7-Eleven stores across America and Canada will serve five million free Slurpee frozen carbonated beverages in special birthday cups on Sunday [...]
Campbell Soup Company kicked off the grand opening celebration of its Campbell Employee Center, an 80,000-square foot addition to the company’s World Headquarters, earlier this month. Against the backdrop of a glass entrance complete with a signature red wall and iconic “Campbell’s” logo, Campbell Soup Company executives, along with hundreds of community members and state [...]
The uniformed officer approaches a group of kids, hands them “tickets” and says, “You have the right to … a free Slurpee drink.” It’s all part of Operation Chill, 7-Eleven stores’ popular community program that rewards “good behavior” with a cool beverage treat and helps build positive relationships between local law enforcement agencies and young [...]
Jimmy Dean, the country star turned sausage king passed away at the age of 81 at his home in Virginia on Sunday evening, June 13, the New York Daily News reported. Born in 1928, Dean was raised in poverty in Plainview, Texas. He dropped out of high school after the ninth grade. After serving in [...]
J & J Snack Foods Corp. of California, has acquired the assets of California Churros, a premium manufacturer of churros located in Colton, Calif. California Churros had sales of approximately $11 million in 2009. The founding Martinez family will be staying on to serve with the company, which will remain in Colton. “We are pleased [...]
Kum & Go L.C. has kicked off its summer fountain drink contest dubbed the ‘Name Our Cup Contest’ where customers get a free soda with purchase. The contest, which started on May 1, is a first of its kind for the convenience store chain. Customers will submit names at the beginning of the summer for Kum [...]
Vertis Communications has received five Certificates of Excellence from Graphic Design USA’s 2010 American Packaging Design Awards for its creative packaging designs for Hershey. In 2009, Hershey turned to Vertis to create innovative designs that would achieve consistent brand messaging for multiple products in various stages of retail availability and consumer acceptance. From ideation for [...]
For the third consecutive year, Diet Coke is partnering with Klum and the National Heart, Lung, and Blood Institute (NHLBI) in a national heart health awareness campaign called The Heart Truth. To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of the campaign. [...]
Singer, songwriter and actress Ashlee Simpson-Wentz, who first achieved success in her music career with her song “Pieces of Me,” celebrates another “Pieces” debut as The Hershey Company adds to its Pieces Candies line. Building off the success of the popular Reese’s Pieces Candy, the new Pieces Candies offer snackable, bite-sized versions of classic favorites [...]