Inline Plastics Corp. has introduced a new line of upscale containers specifically designed to meet the needs of the foodservice industry. The new Visibly Fresh product line consists of rigid, crystal clear plastic containers that represent the ideal combination of value and quality. The upscale design and minimal ribbing of the Visibly Fresh line promotes [...]
Comedian Judah Friedlander introduces 7-Eleven customers to MiO Energy, a liquid water enhancer with an added energy benefit. Actor, comedian and beverage expert Judah Friedlander commandeered three Los Angeles 7-Eleven stores yesterday on behalf of MiO ENERGY, the new platform for the popular liquid water enhancer. Friedlander, self-proclaimed beverage expert and newest fan of MiO [...]
UFC mixed martial arts athlete to sign autographs for fans at two Daily’s Convenience Stores locations. Daily’s Convenience Stores and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are hosting Canadian mixed martial arts (MMA) athlete Mark “The Machine” Hominick on Friday, Jan. 20, 2012 at two Daily’s locations in Smryna, Tenn. [...]
Smokers have more options today when it comes to tobacco use, and Camel wants customers to know it’s transforming with the times. Camel SNUS is running a number of print ads that are appearing in dozens of alt-weeklies nationwide this month. “At a time when adult tobacco consumers may be considering their options, we want [...]
“With this year’s Veteran’s Day falling on 11/11/11, the timing seemed perfect to say thank-you to the men and women serving our great country. For those who are here, we can say thank-you with a free Slurpee. For those serving, we hope to raise enough funds to help the USO distribute 40,000 care packages,” says [...]
Partnership enhances The Coca-Cola Co.’s “Arctic Home” campaign, supporting World Wildlife Fund to conserve polar bears’ arctic habitat. Coca-Cola and 7-Eleven are joining forces this holiday season to give customers a chance to have some chilly fun for a great cause. The initiative is part of The Coca-Cola Co.’s “Arctic Home” campaign, which supports World [...]
While many trends impact the beer category, the one that will most directly influence how marketers do business is the continued demand for more choices by the consumer. By Joe Bush, Contributing Editor. It’s been two years since Walgreens jumped back into the beer and wine business, and at least three convenience store operators in [...]
Little Debbie snacks has introduced a “smiling” giveaway, a coinciding eight-month national tour and a free photo uploading adventure where submitted photos are compiled in a mosaic that makes up Little Debbie’s iconic smiling face. Little Debbie rolled out its Little Debbie Million Smile Mission Giveaway on Oct. 11 at littledebbie.com. As part of the [...]
The weak economy has not taken much of a bite out of meat snack sales. Americans are loathe to sacrifice edible indulgences, even in times of financial crisis. All three NACS snacks categories—salty, packaged sweet and alternative—showed increases in average sales per store from 2008 to 2009, and showed gross-margin percentage and average gross-margin-dollar-per-store gains. [...]
Jack Link’s Beef Jerky has announced its Wild Side Man Cave sweepstakes and promotion, underway now. Using the unique code found of specially marked Jack Link’s packages, brand enthusiasts can explore the elusive Sasquatch’s “man cave” online and register for a chance to win a Wild Side Man Cave of their own. As no true [...]
Increasing profits at the car wash depends on two tasks: drawing new customers and tempting current customers to increase the frequency of their visits. Determining which tactics will best accomplish these feats is where it gets complicated. Tactics that are working for many in the industry include touting loyalty programs, embarking on water-saving initiatives, participating [...]
Quick Chek’s 320-member team of volunteer employees helped welcome more than 112,000 to Readington, N.J.’s Solberg Airport for the 28th Annual Quick Chek New Jersey Festival of Ballooning. The highly-anticipated annual three-day festival held July 23-25, has consistently grown to be the largest summertime hot air balloon and music festival in North America. Quick Chek [...]
This fall—from Sept. 1 through Oct. 31—an exciting Milwaukee’s Best promotion is giving one lucky guy the chance to win “the mother of all tailgating trucks.” Exciting POS materials feature tailgate truck visuals and messaging on how beer drinkers can enter for the chance to win the tailgate truck. Men love great beer and tailgating [...]
Happy Hour Fluid Motion lighters are the newest design addition to Calico Brands’ very successful 3D lighter line. The Happy Hour 3D lighters feature popular drinks that appear to be the real thing as the liquid butane of the lighter shows through each glass. Calico Brands’ marketing department put in hours of research for field [...]
To help find a cure for breast cancer, dedicated packages of Fruit Punch flavor of Sport Beans jelly beans by Jelly Belly will benefit The Breast Cancer Research Foundation. The new pink ribbon packaging includes a pledge todonate 5% of the sales of Sport Beans energizing jelly beans to the non-profit group. The campaign [...]