Krispy Kreme Doughnut Corp. is introducing new branded packaging in convenience, mass merchant and grocery stores. Package upgrades, new signature products and improved display graphics are part of the company’s broader efforts to enhance and grow its presence in these locations. Packaging upgrades include: Adding enhanced graphics to increase shelf impact and visual appeal; improved [...]
White Castle has had the same packaging design for nearly 10 years. “We are trying to align ourselves closer to our restaurants and we’re promoting our association with our restaurants on the back of our new packages”, said Kelly Collins, Marketing Supervisor for White Castle Food Products. The new design includes a picture of a [...]
Newcastle Brown Ale, one of America’s fastest growing imported beers, has a redesigned label and packaging materials. The eye-catching design makes the product easier to recognize on the shelf while telling some of the great stories that surround the beer. By making the iconic blue star bigger, the brand name easier to readand de-emphasizing [...]
Drive incremental cookie sales with new Otis Spunkmeyer Warm Wishes packaging. Consumers will pay more for cookies wrapped in convenient take-home gift packaging every case of cooking packaging translates to 600 additional cookies sold in your location. Otis Spunkmeyer offers five uniquely shaped sizes to use when packaging your cookies. Use Warm Wishes packaging to [...]
For the third consecutive year, Diet Coke is partnering with Klum and the National Heart, Lung, and Blood Institute (NHLBI) in a national heart health awareness campaign called The Heart Truth. To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of the campaign. [...]
Coca-Cola is launching a multi-faceted Olympic Games-themed marketing program in the U.S., anchored by a group of high-profile U.S. Olympians and U.S. Champions, known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, media and digital experiences. Currently hitting supermarkets, convenience stores and mass retailers are limited edition, Coca-Cola Olympic Games-themed collectible [...]
Americans are more amenable to buying meals at convenience stores, but won’t budge when it comes to quality, price or convenience factors like portability and packaging. That means there’s the potential for some real money in home meal replacement (HMR), but it has to be done well, and in just the right locations. Then there’s [...]
Tea Truths The U.S. is the birthplace of iced tea. More than 80% of tea consumed here is still sold as an iced drink. Tea sales in the U.S. are expected to exceed a phenomenal $10 billion in 2010 for both beverage and non-beverage categories, according to Worldteaexpo.com In the U.S., 37% of consumers prefer [...]
Despite the SCHIP bill and mounting state taxes, smokeless tobacco products have experienced a strong year packed with innovation, new flavors and increased consumer demand. According to the NACS 2009 State of the Industry report, smokeless tobacco sales surged 6.1% to $2.96 billion last year. The average c-store totaled $1,703 per month in smokeless sales [...]
The war over tobacco taxes to pay for an expansion of the State Children’s Health Insurance Program (SCHIP) ended on February 4 when Congress passed the Senate’s version of the bill and new President Barack Obama signed it into law. What that means for c-store operators who sell cigars in an era of a rough [...]
Beer sales have held relatively steady despite the economic maelstrom of the past several months, and one reason is that c-stores are asking for help. Operators are seeking and getting assistance of various sorts from their suppliers in an effort to make up for lost dollars. Help is coming in the form of promotional programs [...]
The Anti-Styrofoam Brigade C-store retailers beware. If the current political and regulatory trends continue, you may have to find an alternative packaging that doesn’t contain Styrofoam, and fast. Because non-biodegradable garbage threatens more and more marine and coastal ecosystems as it continues to accumulate in the world’s oceans, California legislators have introduced a bill that [...]