Paper cups to take the place of foam cups in 2,000 restaurants in a test that is mostly to affect West Coast locations. In response to a 2011 shareholder resolution filed by shareholder advocacy organization As You Sow, McDonald’s Corp. recently confirmed that it is taking a major step toward possible phase-out of polystyrene foam…
Mars Weighs In On 250-Calorie Commitment
Mars offers its multi-piece format to enable sharing or saving a piece for later. Mars Chocolate North America is clarifying its 250-calorie commitment, after some media reports incorrectly noted that the company planned to eliminate larger format candy offerings as it looked to keep products from exceeding 250-calories. “Mars already has made the switch…
PLMA Awards New Product Honors
PLMA’s Salute to Excellence winners showcased within Idea Supermarket at PLMA Chicago trade show. Nearly two dozen retail chains and wholesalers from across the country were selected as the winners of PLMA’s annual Salute to Excellence Awards. The year’s winning products were featured during PLMA’s 2011 Private Label Trade Show in Chicago with a special…
Grocery Store Appearances Matter to Shoppers
Despite the additional perks a store might offer, basics such as store cleanliness and eye-catching signage most impact customer impressions. For its new research, Innovation Trends, Attitudes and Opportunities, IDDBA commissioned Datassential to explore consumer attitudes and interest in various forms of innovation. A key insight from the report is that for today’s grocery shoppers,…
It’s a Wrap
WM-Nano offers the industry’s first tabletop automatic wrapper. Retailers could choose a small, manual station or a room-sized automatic machine. But now, Ishida’s WM-Nano offers another choice. At just 28 inches wide, the WM-Nano is a unique concept—a tabletop unit with an integrated scale-base and printer, offering all the benefits and features of a full-size…
New Krispy Kreme Branded Packaging
Krispy Kreme Doughnut Corp. is introducing new branded packaging in convenience, mass merchant and grocery stores. Package upgrades, new signature products and improved display graphics are part of the company’s broader efforts to enhance and grow its presence in these locations. Packaging upgrades include: Adding enhanced graphics to increase shelf impact and visual appeal; improved…
White Castle
White Castle has had the same packaging design for nearly 10 years. “We are trying to align ourselves closer to our restaurants and we’re promoting our association with our restaurants on the back of our new packages”, said Kelly Collins, Marketing Supervisor for White Castle Food Products. The new design includes a picture of a…
Diet Coke Unveils New Packaging, Heart Health Message
For the third consecutive year, Diet Coke is partnering with Klum and the National Heart, Lung, and Blood Institute (NHLBI) in a national heart health awareness campaign called The Heart Truth. To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of the campaign.…
Coca-Cola Launches Huge Campaign Around Winter Olympics
Coca-Cola is launching a multi-faceted Olympic Games-themed marketing program in the U.S., anchored by a group of high-profile U.S. Olympians and U.S. Champions, known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, media and digital experiences. Currently hitting supermarkets, convenience stores and mass retailers are limited edition, Coca-Cola Olympic Games-themed collectible…
Meeting the Demand for Fresh Foods
Americans are more amenable to buying meals at convenience stores, but won’t budge when it comes to quality, price or convenience factors like portability and packaging. That means there’s the potential for some real money in home meal replacement (HMR), but it has to be done well, and in just the right locations. Then there’s…