DC

Diet Coke Gets Makeover

This fall, Diet Coke is re-introducing its stylish cropped logo design for its aluminum can just in time for fashion week, and launching a new, refreshed ad campaign. The campaign is the latest evolution of Diet Coke’s iconic “Stay Extraordinary” platform and features a modern, bold look on the Diet Coke can, a series of

mapco

MAPCO Express Adds Odysii Suggestive Selling Platform

“Every transaction represents a new opportunity to create an optimal shopping experience for our customers,” says president of MAPCO Express.  MAPCO Express has partnered with Odysii Inc., a global provider of marketing intelligence software solutions for one-on-one marketing and suggestive selling at the point-of-purchase. MAPCO is using Odysii’s suggestive selling platform to take suggestive selling

GIVEAWAY-LOGO-final

Del Monte Launches 500 Sneaker March

Promotion encourages customers to exercise and eat fresh fruits and vegetables. Del Monte Fresh Produce has launched its 500 Sneaker March promotion, which begins March 1 and runs through March 31. The promotion, hosted on the Del Monte Fresh Produce Facebook page, will randomly award 500 sneakers to 500 Del Monte Facebook fans who enter

Del-Monte-HEAT-logo

Del Monte Fresh Fruit Fuels the Miami HEAT

Del Monte becomes the “Official Fresh Fruit of the Miami HEAT”. Del Monte Fresh Produce and the Miami HEAT has entered into a sponsorship agreement where Del Monte will be the “Official Fresh Fruit of the Miami HEAT” for the next three years. In addition to collaborating on advertising and promotional programs, Del Monte Fresh

Jeff's Head Shot

Heineken Welcomes Colbert

Colbert to lead a team of more than 80 sales and marketing professionals. Heineken USA has appointed Jeffrey Colbert as region vice president sales, central region, effective immediately. In his new role, Colbert reports to Scott Blazek, senior vice president of sales, and is responsible for driving HUSA performance and delivering results through the effective

heinekenlogo

Heineken Appoints Senior Director of Regional Marketing

Johnson brings more than 20 years of marketing and business development experience to Heineken USA’s Regional Marketing team. Heineken USA has appointed Darrell Johnson as senior director, regional marketing. In his new role, Johnson will report to Kheri Tillman, vice president of trade marketing and sales strategy, and will be responsible for leading the regional

NACStech In Full Swing

Voting begins today, Thursday, for the most exciting technology found at NACStech by attendees. Retailers at the show need to download the NACStech mobile app in order to vote. Results will be announced at Friday’s Expo Trends 2010 workshop. NACStech, held May 5-7, officially kicked off yesterday at the Ernest N. Morial Convention Center in

Vertis Communications Wins Five Certificates of Excellence

Vertis Communications has received five Certificates of Excellence from Graphic Design USA’s 2010 American Packaging Design Awards for its creative packaging designs for Hershey. In 2009, Hershey turned to Vertis to create innovative designs that would achieve consistent brand messaging for multiple products in various stages of retail availability and consumer acceptance. From ideation for

css.php