For the first time in many years, the iconic Budweiser bottle will see a major makeover–special red, white and blue packaging for a limited window this summer. The new design comes in advance of a summer initiative in which the brand will contribute a portion of all sales from May 20–July 7 to help raise [...]
JTI U.S.A. introduces Export ‘A’ Limited Edition Packs—the only beveled edge 72-millimeter 20’s pack offered in the U.S.A. Crafted using premium, 100% Virginia leaf tobacco with no added flavors, Export ‘A’ Smooth Taste is now available in four stylish and distinct limited edition pack designs —all in one carton. Supported by the JTI U.S.A. Field [...]
The KRAFT YES Pack, an innovative dressings package introduced in January 2012 by Kraft Foodservice, is designed to deliver maximum yield with greater ease. Made from flexible yet durable plastic, the YES Pack allows operators to easily squeeze out up to 99% of the dressing inside without creating any inconvenient mess for the user. The [...]
Newcastle Brown Ale, one of America’s fastest growing imported beers, has a redesigned label and packaging materials. The eye-catching design makes the product easier to recognize on the shelf while telling some of the great stories that surround the beer. By making the iconic blue star bigger, the brand name easier to readand de-emphasizing [...]
Open Pantry has successfully launched its Rainforest Alliance coffee campaign, with help from GSP Marketing Technologies (GSP), a leader in strategic marketing at the point of purchase. The campaign promotes the new coffee blend that is farmed without harming the rainforests by leveraging a unique in-store experience developed by GSP. As Open Pantry, which operates [...]