Slim Jim, a ConAgra Foods brand, has signed on to be the Official Meat Snack of World Wrestling Entertainment (WWE) and is the presenting sponsor of WWE’s WrestleMania XXVI, in Glendale, Ariz. on March 28 and SummerSlam, in Los Angeles on Aug. 15. As part of the deal, WWE Superstar Edge will serve as a [...]
Coca-Cola is launching a multi-faceted Olympic Games-themed marketing program in the U.S., anchored by a group of high-profile U.S. Olympians and U.S. Champions, known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, media and digital experiences. Currently hitting supermarkets, convenience stores and mass retailers are limited edition, Coca-Cola Olympic Games-themed collectible [...]