The major prepaid areas c-store retailers are going to want to watch over the next year are general purpose reloadable cards (GPR), both open and closed loop gift cards, and cards for digital media, game and ring tones. The economy especially has spurred the growth of GPR products. “You’re going to see more folks buying [...]
TOP PERFORMERS PaySpot (dba epay) Coinstar HONORABLE MENTIONS Incomm First Data Prepaid services are changing the way customers do business. Low-income families, unbanked and underbanked customers, students, those with poor credit and customers that spend much of their time on the road are among those taking advantage of prepaid debit cards and bill services that [...]
Prepaid cards have been used in the U.S. for about 20 years, and forward-thinking marketers continue finding new ways to use and promote them. This is a boon for convenience retailers, many of whom have been instrumental in growing the category. Prepaid cards were invented in Europe in the mid-70s when Italians found themselves short [...]
TOP PERFORMERS PaySpot Inc. Coinstar Inc. Verizon HONORABLE MENTIONS InComm AT&T With the economy bogged down in a recession and job losses at the highest levels in decades, spooked consumers are no doubt learning to live on less—less money, less credit and less frivolity. Prepaid solutions—whether it’s wireless sales, debit card transactions, gift cards and [...]