beerpour2

Beer Sales in C-Stores Up Over $200 Million in 2011

Convenience stores were the leading channel for beer sales among off-premise retailers. The Beer Institute released new data today showing beer sales in convenience stores rose by 1.3% in 2011 totaling over $16.7 billion in sales. Convenience stores were responsible for nearly 17% of total beer sales in 2011, comprising the largest share of off-premise

Cinco

Dos Equis Commemorates 150 Years Of Celebrating Cinco de Mayo

Just in time for the Cinco celebrations, Dos Equis is introducing its popular Beers of Mexico variety pack. Dos Equis, the fastest growing premium Mexican beer in the U.S., is rolling out the successful Lost Art of Celebrating Cinco spring retail program with substantially increased media investment and more engaging support to offer consumers memorable

heinekenlogo

Heineken Launches “Sunrise” Campaign

New campaign supports responsible consumption. HEINEKEN has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers” continues to use Heineken, the world’s most international premium beer brand, to deliver and reinforce this important message. This initiative is an integral

XX_3D_Lager and Ambar

New Design for Dos Equis

Dos Equis, a premium Mexican beer brand in the U.S., has introduced a refreshed look for its primary (bottles and cans) and secondary (outer pack) packaging designs on both Dos Equis Lager and Dos Equis Ambar. The primary packaging design includes an updated typeface of the iconic “XX” and rays on the front label to

Blonde Beer

  Starting this summer, U.S. consumers can enjoy some of the French sophistication of premium beer Fischer, with the introduction of Fischer Blonde. Fischer Blonde’s subtle and fruity accents and rich aromatic palette is encased in a bright gold color. An embossed bottle with swing-top closing emphasizes the brand’s traditional character and makes for a

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