Now available in 10 flavors, Krave 300 is everything you love about a disposable electronic cigarette, plus it offers much more than your typical, traditional tobacco and menthol flavors. Enjoy great flavors from Krave’s 10-unit, point-of-purchase (POP) boxes, available in either a Fruits Collection (Sour Apple, Blueberry, Great Grape, Juicy Peach, Strawberry) or a Sweets…
MAPCO Express Adds Odysii Suggestive Selling Platform
“Every transaction represents a new opportunity to create an optimal shopping experience for our customers,” says president of MAPCO Express. MAPCO Express has partnered with Odysii Inc., a global provider of marketing intelligence software solutions for one-on-one marketing and suggestive selling at the point-of-purchase. MAPCO is using Odysii’s suggestive selling platform to take suggestive selling…
Shells Launches New Shell Drive For Five Card
Shell Oil Products U.S., in partnership with its credit card issuer Citi, is launching a new Shell Drive for Five Card. The Shell Drive for Five Card will offer new cardholders the opportunity to save five cents per gallon on Shell-branded fuel. Shell believes the new card is one of the first proprietary cards with…
Open Pantry Launches Rainforest Alliance Coffee Campaign
Open Pantry has successfully launched its Rainforest Alliance coffee campaign, with help from GSP Marketing Technologies (GSP), a leader in strategic marketing at the point of purchase. The campaign promotes the new coffee blend that is farmed without harming the rainforests by leveraging a unique in-store experience developed by GSP. As Open Pantry, which operates…
7-Eleven Inc. Wins Retailer Chief Award for Merchandising Excellence
This week, 7-Eleven is being honored by Point of Purchase Advertising International (POPAI) as the 2009 winner of the Retail Chief Award for Merchandising Excellence. The award will be given during POPAI’s Annual Night of Honors on Thursday, Jan. 21, in Miami Beach, Fla., concluding the 2010 MarketSmart Conference. “I can’t think of a more…
Shell Kicks Off 2010 With New Campaign
Shell, building off the momentum of the Shell Nitrogen Enriched Gasolines launch in 2009, is kicking off 2010 with a multi-million dollar, multi-faceted marketing campaign to continue educating consumers on the benefits of using Shell Nitrogen Enriched Gasolines, including the premium grade Shell V-Power gasoline. Through exciting national advertising, grocer rewards programs, quarterly PR engagements…