Versatility Drives Pizza’s Popularity

Pizza Trends   There are approximately 62,000 pizzerias in the U.S. according to research firm Packaged Facts, with thousands of additional convenience stores and restaurants serving up fresh pizzas every day. And with good reason. Approximately 94% of the U.S. population eats pizza. More than three billion pizzas are sold in the U.S. each year,

Promoting Pizza’s Popularity

According to Mintel, an independent provider of market research, sales at the 16 leading pizza restaurants grew only 1.2% into 2008 to $16.6 billion. Among the challenges facing pizza providers is the public’s desire for healthier products as opposed to “high-calorie, high-fat pizza offerings and limited menu variety, which may be more of a turn-off

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