Up to $250,000 to be donated to Feeding America from every Pepsi purchase. 7-Eleven Inc. and Pepsi have partnered to ask consumers to help relieve domestic hunger by purchasing a Pepsi trademark product at participating 7-Eleven locations nationwide, with proceeds of up to $250,000 going to Feeding America. Through Dec. 31, Pepsi plans to donate…
Rutter’s Debuts Mobile Coupon iPhone App
Now the iPhone not only can point customers to the nearest Rutter’s, but now it can save them money once they arrive. Rutter’s Farm Stores is rolling out mobile couponing via its iPhone application, which is available as a free download from www.rutters.com. Customers who already have the Rutter’s app can download an update to…
Pepsi, Cheerwine Team Up On Fountain In The Carolinas
Now convenience stores carrying Pepsi on fountain in North Carolina and the Myrtle Beach, S.C., area can also offer Cheerwine -the unique, sparkling soft drink from Salisbury, N.C -which will be distributed by Pepsi Bottling Ventures (PBV) beginning in April. PBV’s statewide fountain distribution of Cheerwine marks a deepening distribution partnership between North Carolina’s two…
Cold and Frozen Beverages Offer Promise
Inside the Numbers: J&H Family Express Stores 60+% Profit margin on fountain drinks. $5,000 Amount spent on cold and frozen dispensing equipment per store. 10 Stores Scheduled to have cold/frozen equipment upgraded in 2010. 2 Years Anticipated ROI for the beverage units. 10% Projected percentage of store sales from cold and frozen dispensed beverages with…
Brands, Promotions Benefit CSDs
Concern For CSDs 16 million fewer Americans are drinking sugary soft drinks today compared to six years ago (68% of adults versus 76%). 7.8 million switched to diet soft drinks. 24 million have moved to bottled water. 17 million are opting for energy drinks. 11 million have tried sports drinks. 16 percent of Americans are…