Novelty

Inspiring Impulse Sales

When stocking up on novelty items, thinking outside the box can help retailers drive big profits. By Erin Rigik, Associate Editor. Retailers are driving impulse purchases with unique novelty products, including big ticket items, seasonal displays and small ring products that make everyday life more convenient. Dallas-based 7-Eleven Inc., for example, is making packing easier

Athletic Support

Jelly Belly Candy Co. set its sights on today’s active adults with its Sport Beans—a first-of-its-kind jelly bean formulated to energize the body during exercise. Sport Beans, made in Lemon Lime and Orange flavors, are larger, traditional-shaped jelly beans with something extra. Each 1-ounce serving contains 25 grams of carbohydrates, 20% of the RDA for vitamins

Steel Strong

Scripto has released a five-piece collection of metallic “Diamond Plate” themed lighters. The new lighter series features a metallic wrap with a diamond plate and rivet design to resemble the look of a heavy-duty tool box. This unique line is offered with a choice of a diamond plate themed counter display or Display-A-Tray. The lighters carry

High Margins Propel General Merchandise

The general merchandise/novelty category provides retailers with a unique opportunity to capture customers’ personal interests in a high-margin item. Novelty has evolved into a core category because retailers can anticipate 30-60% margins on novelty products. With such strong profit potential, chains in major markets can earn about $35,000 a year per store from the novelty

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