7eleven marketing to generation cool

7eleven marketing to generation cool

Working with Cott, chain targets tattooed America with new proprietary energy drink. Energy drinks, one of the fastest-growing offerings in the beverage industry, are marketed to “Generation Cool,” particularly males between the ages 18 through 20-something who call many of the trend-setting shots in the U.S. So when 7-Eleven Inc. set out to create its [...]

mister car wash acquires car wash headquarters

mister car wash acquires car wash headquarters

Deal includes eight stores in Florida, Alabama and Texas. Mister Car Wash has acquired the Car Wash Headquarters chain, adding eight stores in Tampa, Fla., Birmingham, Ala., and Mesquite, Texas under its widening umbrella. Financial terms were not disclosed. The company believes the latest acquisition makes Mister Car Wash the second largest carwash chain in [...]

bics pat cordle leads new nacs supplier board

bics pat cordle leads new nacs supplier board

New NACS Supplier Board Chairman Pat Cordle, vice president of sales and marketing for Bic Corp., leads the new slate of officers who will serve on the 2007-08 NACS Supplier Board that was announced today during the Supplier Board meeting at the NACS Show 2007 in Atlanta . In addition, Brad Heetland, director of east [...]

chevron extends collectible line

chevron extends collectible line

“Victor E Van” customized for Arizona State University. Chevron Products Co. has released Victor E. Van, the newest addition to its Chevron Cars family, customized for Arizona State University (ASU). Victor E. Van comes in ASU maroon and gold, features eyes that move, doors that open, side-view mirrors, and stickers with the ASU logo. Vans [...]

chevron shines at global marketing event

chevron shines at global marketing event

Touting its dual branding strategy and ExtraMile convenience store concept, retailers offered concessions on gift cards and credit processing. by John Lofstock, Editor Chevron Corp.’s North American Marketing Convention, which wrapped up in Denver on Saturday, gave Chevron and Texaco operators plenty to be excited about. In addition to announcing it’s dual branded fuel strategy [...]

convenience store decisions power 25

convenience store decisions power 25

by John Lofstock, Editor Convenience Store Decisions’ Power 25  recognizes industry pioneers, association executives and lawmakers that shape the way the convenience store industry operates. These influential business leaders are being selected for the lasting contributions they have made to the convenience channel and the impact their influence has on shaping the future of convenience [...]

chevron revs up gift card program

chevron revs up gift card program

Limited edition cards feature No. 42 Texaco/Havoline driver Juan Pablo Montoya. In celebration of Texaco’s 20th anniversary in sponsoring stock car racing and a successful season for rookie driver Juan Pablo Montoya, Chevron Products Co. introduced its special limited edition gift card carrying the image of the No. 42 Texaco/Havoline racecar and driver Juan Pablo [...]

mark vii launches direct operations in new england

mark vii launches direct operations in new england

Car wash firm to sell and service accounts from Connecticut to Maine. Mark VII Equipment Inc., the U.S. subsidiary of WashTec AG of Germany, Has begun directly selling and servicing Mark VII equipment in Connecticut, Massachusetts, Rhode Island, New Hampshire, Vermont and Maine. “Following a management change at our former distributor, both parties decided not [...]

leveraging activitybased costing in merchandising decisionmaking

leveraging activitybased costing in merchandising decisionmaking

If knowledge is power, than activity-based costing is an important catalyst to building a knowledge base that can give you the power to analyze complex business issues more effectively. Leveraging Activity-Based Costing in Merchandising Decision-Making (pdf)To view this document, click here

translating shopper insights into merchandising strategy

translating shopper insights into merchandising strategy

Knowing how consumers are shopping the store helps a retailer make more effective decisions relative to store layout, product flow, category adjacencies, in-store signage and secondary product placements. Translating Shopper Insights into Merchandising Strategy (pdf)To view this document, click here

clearing the house of credit card fees

clearing the house of credit card fees

Combining ACH networking technology with an established loyalty program can divert customers from paying with plastic. by Michael Ferrari ____________________________________________ Cash, in its green, paper form, is being phased out. Customers are relying more and more on credit cards to make most of their transactions. And why shouldn’t they? Cash can be cumbersome to have [...]

murphy joins tempo

murphy joins tempo

New loyalty program rewards customers at the pump. Murphy USA has joined Tempo Payment Inc.’s network, which is initiating a system-wide implementation of Murphy-branded PIN debit cards at more than 1,000 gas stations, with an initial rollout to 111 stores in Atlanta, Dallas and Houston. As a result of the substantially lower interchange fees it [...]

retailers suppliers come together at ecrm

retailers suppliers come together at ecrm

Conference showcases new products, promotional activities and highlights the collaborative buying process. “Retailers and suppliers enjoy a symbiotic relationship that grows as both sides succeed and meet their expectations. If one side isn’t communicating their message effectively, both will suffer.” That was the message delivered by David Bishop, a partner for Willard Bishop LLC at [...]

publix sabor instores uncover broad audience

publix sabor instores uncover broad audience

Competitive Watch: Publix Super Markets’ new store format is targeted to Hispanics, but its bakeries’ top quality products and extensive selection bring fans from beyond their niche. By narrowing its focus, Publix Super Markets (Lakeland, Fla.) found its demandactually grew. Its new Hispanic format, Publix Sabor, demonstrates that consumerpreference for fresh, quality foods, particularly in [...]

fuel discounts simply irresistible

fuel discounts simply irresistible

Loyalty programs are cultivating a new breed of price-conscious consumers. As long as gasoline prices remain high, consumers will be attracted to fuel discounts. That’s the common sense that led retailers to create customer loyalty programs in which fuel discounts are the prize, instead of the more customary prizes like airline travel or cash back. [...]