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Newcastle Launches No Bollocks Campaign

 “Newcastle Brown Ale is looking to provide consumers with a refreshing dose of honesty,” says brand director for Newcastle. Newcastle Brown Ale delivers ‘win-win’ offer for trial purchase of the leading imported ale through unique summer promotion   Following the debut of its new No Bollocks national advertising campaign, Newcastle, a leading imported ale in the

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Big Bar For Big Cravings

The Kellogg Convenience Team is expanding the Rice Krispies Treats Big Bar product line, adding Buttery Toffee and Chocolatey Chip to the current Original and Double Chocolatey Chunk flavor offerings. The two new on-trend flavors complement the existing crispy marshmallow bars, which are made from oven-roasted rice cereal. Also new is the packaging, updated with

ULTRA 19th Hole - Four

Alcoholic Light Tea and Lemonade

Just in time for summer, Michelob ULTRA has introduced ULTRA 19th Hole Light Tea & Lemonade, an iced tea and lemonade-flavored alcohol beverage inspired by the golf course classic. Available nationwide for a limited time, ULTRA 19th Hole is a lighter alternative to traditional flavored malt beverages that is perfectly suited for an afternoon pool

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Snowboarding Heats Up

Snowboarding will be a bit hotter during 2012 now that Chas Guldemond, one of the world’s top-ranked snowboarders, has signed on with Texas Pete to endorse the hot sauce on slopes around the world throughout 2012. The Texas Pete brand offers a full line of hot sauces, wing sauces and seafood sauces. Guldemond is enjoying

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Specially Priced Black Cigarillos

Swisher International has introduced new Swisher Sweets Black Cigarillos with a dark maduro-like wrapper that delivers a distinctive, rich aroma as well as a slower-burning, smoother smoke. The convenient cigarillo size is ideal for today’s on-the-go lifestyles, offering retailers the opportunity to take advantage of strong consumer demand for a truly distinctive tobacco product. Exceptionally

Tedeschi Select Sparkling Water

Tedeschi Debuts Sparkling Waters

The new proprietary line provides customers with a beverage that is flavorful as well as healthful. Tedeschi Food Shops has released a new line of proprietary Tedeschi Select Sparkling Waters. The 20-ounce line of calorie-free, caffeine-free and sodium-free waters are available in four unique flavors: Raspberry Blackberry, Kiwi Strawberry, Key Lime and Wild Cherry.  Tedeschi

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Ready-to-Serve Yogurt Parfait

The Dannon Co. is making yogurt parfaits a whole lot easier for foodservice operators to offer with its new Dannon Ready-to-Serve Vanilla Lowfat Yogurt Parfait. With the launch of its new parfait, Dannon is continuing its pursuit of the mission to bring health through food to as many people as possible via an innovative way

KI Award - Frontline Box System

Box System for Dispensing Packaged Oil

Frontline International’s Box System for Dispensing Standard Packaged Oil is the winner of a 2012 Kitchen Innovations (KI) Award from the National Restaurant Association. The KI Award winners represent the most groundbreaking equipment on the market and are judged on their ability to cut costs and improve productivity and food quality in restaurant operations. Frontline’s

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Chicken Dippers

On-the-go snacking and packaging portability are more important today to people in their cars, starved for time and starving for great tasting food. Chicken Dippers from Champs Chicken deliver on all fronts with this marinated, hand-breaded, all white meat chicken. Consumers will love the flavor. Convenience retailers will love the profit. For More Information From

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Paw Wipes For Pets

Retailers looking to boost general merchandise sales have a new option to target pet owners. All American Pet Co. Inc. introduces PAWTIZER—an antibacterial paw wipe for dogs. Retailers and their distributors are currently sampling the eight-ounce spray, and 45-count and 100-count wipes. The alcohol-free PAWTIZER kills 99.9% of the germs on a dog’s paws to

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Satisfy Your Krave

Vapor Corp.’s Krave brand of e-cigarettes offers Krave1000 / Krave1001, a complete retail rack-ready, rechargeable e-cigarette program. Simple to use and simple to sell, Krave is a favorite among e-cigarette users for its taste and design. Krave1000 / Krave1001 is available in four varying nicotine levels and in tobacco and menthol flavors, along with starter

HT New Package

Hot New Look

HOT TAMALES cinnamon-charged candy is heating things up this spring with a new look, unveiling new package graphics for the brand that consumers have loved for over 50 years. The new package graphics feature a more modern, fiercer design. While still maintaining its traditional fireball, the bold new flames highlight the heat within. The new

Penthouse Performance Shot

Ignite Wellness Sales

Prestige Imports LLC is launching Penthouse branded libido and sexual wellness shots: Per4mance Shots by Penthouse for men and Pleasure Shots by Penthouse for women. The launch is a result of Prestige Imports’ licensing deal with General Media Communications Inc., the publisher of Penthouse magazine. Recent IRI data shows an impressive increase in retail sales

Export 'A' Smooth Taste LEP Press Release

Energize Your Cigarette Sales

JTI U.S.A. introduces Export ‘A’ Limited Edition Packs—the only beveled edge 72-millimeter 20’s pack offered in the U.S.A. Crafted using premium, 100% Virginia leaf tobacco with no added flavors, Export ‘A’ Smooth Taste is now available in four stylish and distinct limited edition pack designs —all in one carton. Supported by the JTI U.S.A. Field

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Satisfy Between-Meal Hunger

RITZ CRACKERFULS is now wrapped up in a striking new look designed to grab attention and boost between-meal snack sales. Ninety-five percent of consumers indulge in a snack at least once a day, either between meals or in place of a meal, according to Technomic Snacking Occasion Consumer Trend Report, 2010. RITZ CRACKERFULS offer an

WheatThins

Sundried Tomato And Basil Wheat Thins

Wheat Thins has added the zesty flavor of Sundried Tomato and Basil to its vending lineup to help operators capture additional sales from the 81% of consumers (according to International Food Information Council Food and Health Surveys 2006-2009) trying to incorporate more whole grains into their diets. Wheat Thins Sundried Tomato & Basil features a

Rockfield

Natural Cigarette Alternatives

Bluegrass Blends USA has introduced Rockfield Natural Cigarette Alternatives with no tobacco, no nicotine and no nitrosamines. Rockfield Natural Cigarette Alternatives sell for up to 70% less than traditional cigarettes and provide a low-cost alternative for consumers seeking relief from the high cost of traditional cigarettes. Benefits include no costly MSA tobacco taxes and higher

stripes

Stripes Convenience Stores Adds Xenergy Drinks

Four flavors of the sugar-free, zero calorie energy drinks to hit store shelves in south Texas. Stripes Convenience Stores and XYIENCE Xenergy have partnered, giving the energy drink a greater presence in south Texas and adding to Stripes’ energy assortment. Stripes plans to carry up to four flavors of the sugar-free, zero calorie energy drinks,

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Tedeschi Introduces Sausage Sub

Tedeschi Food Shops is excited to introduce a sausage sub to commemorate the 100th anniversary of Boston’s beloved Fenway Park.  This hearty sub is covered with freshly roasted green and red peppers as well as onions. “This is only the beginning of many exciting seasonally and locally relevant sandwiches at Tedeschi Food Shops,” said Director

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Recall On Bottled Mexican Beers

A defect detected in 12-ounce brown bottles for six packs and 12 Packs of Carta Blanca and Dos Equis Ambar as well as “Beers of Mexico” and “Best of Mexico” pack types leads to voluntary recall. HEINEKEN USA has announced a voluntary recall of several products and packages in specific states due to a defect

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Advansys Technology

Hobart’s Advansys is the most advanced warewashing system to date. Advansys technology includes innovations that save operators time and money, make the equipment easier to maintain and service, and improve productivity. The first product available in the Advansys line is Hobart’s new Advansys Ventless Door Type Warewasher. It is a recipient of the 2010 National

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Sheets Welcomes Chris Paul

Sheets Brand Energy Strips has announced the addition of four-time NBA All-Star Chris Paul to its roster of brand partners. Paul joins a premier group of athletes and entertainers, including LeBron James, Amar’e Stoudemire, Drake and Pitbull in the effort to help spearhead the brand’s marketing, advertising and promotional initiatives. As part of the partnership,

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Dispensing Variety and Value

When it comes to dispensed beverages, customers are still looking for new and unique products that provide them with instant gratification. By John Lofstock, Editor. Dispensed cold and frozen beverages are proving to be not just popular year-round products—sales are strong and getting stronger as summer approaches—but excellent tools for driving traffic through promotions and

FINITI-1

FIN Electronic Cigarettes Launches Nationwide Ad Campaign

“With these ads, we definitely want to evoke memories of a time when smokers were not literally kicked to the curb,” says chief branding officer for Finiti Branding Group. FIN Electronic Cigarettes has launched a brand awareness campaign with full page ads in Rolling Stone magazine. The campaign features a series of full-page print advertisements

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Pork & Queso Triangles

McCain Foods has introduced Pork & Queso Triangles as part of its new Taste Travelers product line. Taste Travelers make global flavors more accessible than ever. Each item is sized to fit multiple menu price points, which makes them perfect for today’s profitable menu applications like small plates and bar menus. Pork & Queso Triangles

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