Two companies help c-stores reach c-store customers through all mobile devices. Verge Connect, a mobile application solution for smartphones, and the Digital Deal, a text marketing program accessible by conventional mobile phones, teamed up to allow c-store operators to cost-effectively connect with customers who use smartphone or conventional mobile phones. Their partnership represents the first…

By: Lance Winslow The other day, I went to go buy some gas for my little red sports car down at the local gas station. It’s one of those really cool new c-stores with all the bells and whistles, trimmings and a car wash. As I was there, unfortunately the credit card reading machine wasn’t…