John West, vice president of marketing, said Alon Brands is “honored” to support military family members in a new community project. Alon Brands, Dallas-based supplier and marketer of fuels and the largest licensee of 7-Eleven in North America, announced its support of the new Marine Recovery Fund (MRF). MRF aims to support both service personnel and [...]
The holiday season is a busy time of year, filled with joyful music and celebrations with friends and family. Beer plays an important role in a variety of holiday celebrations, including family gatherings, work festivities and bar nights. The Holiday 2005 promotion includes colorful point-of-sales (POS), which showcases the Miller Lite branded wreath. This signage [...]
Dallas-based 7-Eleven Inc. is launching Game Day, a new store-brand premium lager, now entering 4,200 7-Eleven stores in 17 states, the Dallas Morning News reported. 7-Eleven plans to market the beer as “premium lager beer at a below-premium price,” said Dan Skinner, 7-Eleven’s category manager for alcohol beverages. “Our customer has been telling us for [...]
TOP 10 BEER BRANDS Dollar Sales Case Sales Average Case Price Bud Light $3,823,988,000 196,964,800 $19.41 Budweiser $1,665,968,000 86,153,840 $19.34 Miller Lite $1,058,876,000 54,739,080 $19.34 Coors Light $1,032,452,000 53,347,550 $19.35 Natural Light $731,114,600 53,353,600 $13.70 Busch Light $425,441,900 31,412,000 $13.54 Busch $420,969,600 30,295,220 $13.90 Miller High Life $283,124,300 19,965,860 $14.18 Michelob Ultra Light $244,068,600 10,588,680 [...]