Milky Way Brand French Vanilla and Caramel Bar combines caramel, French vanilla-flavored nougat and milk chocolate for a unique sensation. The new offering expands the brand’s reach, and invites c-store retailers to test a new flavor from a well-known brand. It’s the brand’s first new flavor offering in three years. The new Milky Way will…

C-store retailers can prepare in advance for lovers and chocolate-fanatics flocking to stores Valentine’s Day to buy their family, friends and loved ones their favorite chocolate products with the help from Mars Chocolate North America. Consumers want a wide variety of choices during holidays. The company released a list of some items it plans to…

C-stores can prepare in advance for Easter candy sales in 2013 with the help of Mars Chocolate North America. About 78% of Americans celebrate Easter, and it’s the second most popular holiday for chocolates and candy. Chocolate comprises 91% of Easter basket contents, so it’s important to promote chocolate products in your c-store that time…

Milky Way kicks off summer season with ice cream bars for retailers and fans. This summer, the Milky Way brand introduced Milky Way Chocolate Ice Cream Bars, and plans to celebrate by featuring a special edition Milky Way chocolate ice cream truck. “The ice cream truck tour will help us bring the popular Milky Way…

Mars Chocolate is introducing Summer Movie Mania, a promotion set to run June-August 2012, that provides consumption incentives across retail channels during the summer movie months by helping customers save money at the movies and enjoy the breadth of the Mars Chocolate Brand. Six Mars Chocolate brands: Snickers, M&M’s, Twix, 3 Musketeers, Milky Way and…