Following a solid 2009, the Brewers Association, the trade association representing the majority of U.S. brewing companies, reported strong 2010 numbers for small and independent craft brewers. Dollar sales were up 12% in the first half of 2010, compared to 9% growth during the same period in 2009. Volume of craft brewed beer sold grew…
Crafting a Beer Strategy
Microbrew sales are growing at a strong clip, while wine and spirits are also poised for a strong 2011. by: Joe Bush, Contributing Editor The near-term future of wine and craft beer sales in convenience stores involves value, flavor and products geared toward specific ethnic groups. The Brewer Association reports that while overall beer sales…