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Discover The Masquerade

This October, Dos Equis, the fastest growing premium Mexican beer in the U.S., is inviting adult consumers and retailers to take their celebrations to a more exotic and interesting level with Dos Equis “Masquerade” retail program. Through “Masquerade” program elements assessable via mobile devices and Facebook, consumers will have access to mysterious special offers, sweepstakes

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Pantry, TA Release Financial Results

Both The Pantry Inc. and TravelCenters of America release their third and second quarter financial results, respectively. The Pantry Inc. and TravelCenters of America (TA) report their financial results through the end of June for this year. Pantry Inc. reported its net income was $14.8 million or $0.65 per share. This compares to net income

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What’s On Your Customer’s C-Store Shopping List?

Jeff Weghorst, director of merchandising at dunnhumbyUSA. One of the primary drivers behind a customer’s willingness to transact with a retailer is product selection. If a customer does not encounter an appealing assortment of products in-store, they are highly unlikely to engage even once with the retailer, and much less likely to become a loyal

A Shot of Energy

The “tip of the YEAR” when it comes to selling two-ounce energy shots, said Terry Messmer, merchandise manager for NOCO Express Stores in Tanawanda, N.Y., is to protect margins. “What is happening is that beverage suppliers are very quick to lower the price of the product to get more sales, but we have to still

Thinking Outside the Box

In 2010, retailers are getting creative to reach customers with the general merchandise category. As with other categories, expect customers to be focused on finding more value for their dollar. 7-Eleven Inc. sees quirky, fun products attracting customer attention at its chain in 2010. The Dallas-based chain ended the fourth quarter of 2009 with an

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