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Prepaid Provides Incremental Sales Opportunities

Mercator Advisory Group’s Prepaid Market Forecast 2011-2014 expects prepaid market growth to slow over the next four years as regulatory and economic issues, as well as saturation in segments including unemployment, impact the market. Open-loop loads are expected to total $281.7 billion in 2013, down $139.4 billion from last year’s forecast of $421.1 billion. “I

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Drawing Customers With Rewards

“A better reward means more people are willing to take you up on your offer,” says Young America spokesperson. “The key for retailers is to then  continue to market to that customer to ask them to spend that reward  back at their location.” Customers respond better to retail offers that include general-use  prepaid cards rather

Realizing Prepaid’s Potential

The major prepaid areas c-store retailers are going to want to watch over the next year are general purpose reloadable cards (GPR), both open and closed loop gift cards, and cards for digital media, game and ring tones. The economy especially has spurred the growth of GPR products. “You’re going to see more folks buying

Prepaid

TOP PERFORMERS PaySpot Inc. Coinstar Inc. Verizon HONORABLE MENTIONS InComm AT&T With the economy bogged down in a recession and job losses at the highest levels in decades, spooked consumers are no doubt learning to live on less—less money, less credit and less frivolity.  Prepaid solutions—whether it’s wireless sales, debit card transactions, gift cards and

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