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Meat Snacks Are Getting Hot

Major manufacturers are betting on bolder flavor profiles and textures to help appeal to adventurous and sophisticated palates, and health-conscious lifestyles. By Marilyn Odesser-Torpey, Associate Editor There is nothing timid about Generations X or Y, especially when it involves their taste buds. And when it comes to flavors, the bigger, bolder, hotter and spicier the

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Strong Year for Meat Snacks

Meat snack manufacturers are targeting new customers with innovative flavors, new packaging and an attractive price point. Leading the charge to meet the changing needs of the consumer is Jack Link’s Beef Jerky, which markets dozens of popular meat snack varieties under the Jack Link’s and MATADOR brands. Overall, meat snack sales soared 10.3% to

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Making the Most Out of Meat Snacks

Led by category captain Jack Link’s, Huck’s Food and Fuel has been experiencing double-digit growth in this core snacking segment. Meat snack manufacturers are targeting new customers with innovative flavors, new packaging and an attractive price point. Leading the charge to meet the changing needs of the consumer is Jack Link’s Beef Jerky, which markets

Meeting the Demand for Meat Snacks

Meat snack manufacturers are going after the teen demographic, solidifying them as the product’s target audience, and introducing new flavors and varieties to meet the changing needs of consumers. Many retailers agree flavored meat sticks are driving the category. “Flavors products are strong right now whether it’s the hot, teriyaki or the smoked,” said Bill

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