Snickers is celebrating its 80th birthday this month. The candy bar, named Snickers after the Mars family’s favorite horse, has come a long way since it was first introduced in 1930 for the price of five cents a bar. It has also changed with the times, evolving into numerous sizes and formats to fit customer demand.
The confectionery retail market grew across all trade channels in 2009, but supermarkets, dollar stores and warehouse clubs outpaced the overall retail market in 2009, according to the National Confectioners Association (NCA). NCA also noted c-stores brought in $4.6 billion in dollar sales in 2009, up 3%. Seasonal confectionary sales were up 1.2% in 2009