Ice cream fans will flock to dip into DOVE Ice Cream, which now offers an improved premium taste, a better value and three new flavors that will appeal to a wide range of consumers and occasions. DOVE Unconditional Chocolate Ice Cream, for the true chocolate lover, blends rich chocolate ice cream, delectable chunks made with [...]
Company to open a first-ever temporary M&M’S World store on Main Street in Hackettstown, N.J. M&M’S World is coming to Main Street, literally. Mars Chocolate North America and Mars Retail Group have announced plans to open the first-ever pilot M&M’S World store at 160 Main Street in Hackettstown, N.J. to celebrate the company’s long-term connection [...]
Mars Inc. plans to sponsor the American Business Exhibition at the Smithsonian’s National Museum of American History in 2015, featuring the role of business and innovation in the U.S. from the mid-1700s to present. Mars supports the “American Enterprise” section, which will be located in the Mars Hall of American Business in recognition of the [...]
SNICKERS Ice Cream with Mars Chocolate North America creates a new Twitter competition across the U.S. As of July 19, consumers had the opportunity to come up with a creative way to share 1,000 SNICKERS Ice Cream bars with family, friends and colleagues. Contestants must tweet their response in 140 characters or fewer before Aug. [...]
Mars Chocolate North America promotes its ice cream products at 11 Six Flags parks across the U.S. for National Ice Cream Day. Mars Chocolate North America announced its exclusive partnership with Six Flags Entertainment Corp. to help consumers celebrate National Ice Cream Day on July 15. Guests who visit select Six Flags parks on National [...]
C-store retailers can prepare in advance for lovers and chocolate-fanatics flocking to stores Valentine’s Day to buy their family, friends and loved ones their favorite chocolate products with the help from Mars Chocolate North America. Consumers want a wide variety of choices during holidays. The company released a list of some items it plans to [...]
C-stores can prepare in advance for Easter candy sales in 2013 with the help of Mars Chocolate North America. About 78% of Americans celebrate Easter, and it’s the second most popular holiday for chocolates and candy. Chocolate comprises 91% of Easter basket contents, so it’s important to promote chocolate products in your c-store that time [...]
Mars Chocolate North America announced that 10 fan-selected cities will receive a visit from the special-edition “Adults Only” DOVE Ice Cream Truck, loaded with DOVE products to help adults relive their childhood ice cream memories. The truck will make stops throughout the U.S. between late June and early August, all of which were chosen by [...]
Oklahoma City ranked No. 1 in Mars Chocolate North America’s fourth annual COMBOS “America’s Manliest Cities” study. According to the study, from its stellar hoops to its love of pick-up trucks, Oklahoma City represents the best of being a man. COMBOS partnered with Bert Sperling, research expert behind “Best Places to Live” studies to develop [...]
Now customers can savor the grown-up experience of a childhood favorite with the flavors of cookies and crème. New DOVE Brand Silky Smooth Cookies and Crème blends white chocolate and crunchy chocolate cookie bits into an indulgence that only DOVE Chocolate can deliver. This new item is available in three formats: single bar, large bar [...]
Milky Way kicks off summer season with ice cream bars for retailers and fans. This summer, the Milky Way brand introduced Milky Way Chocolate Ice Cream Bars, and plans to celebrate by featuring a special edition Milky Way chocolate ice cream truck. “The ice cream truck tour will help us bring the popular Milky Way [...]
Ethel M Chocolate Factory demonstrates Mars’ commitment to sustainability. Mars Chocolate North America, makers of Las Vegas’ own Ethel M Chocolates, has announced the grand opening of a new solar garden at its Henderson chocolate factory. The state-of-the-art solar installation provides 100% of the electrical energy to the Ethel Ms plant during peak operating hours. [...]
Mars offers its multi-piece format to enable sharing or saving a piece for later. Mars Chocolate North America is clarifying its 250-calorie commitment, after some media reports incorrectly noted that the company planned to eliminate larger format candy offerings as it looked to keep products from exceeding 250-calories. “Mars already has made the switch [...]
Ms. Brown joins the ranks of M&M’S spokescandies. Mars Chocolate North America plans to reveal the sixth M&M’S character, Ms. Brown, in a sweet new ad during Super Bowl XLVI. Like all of her fellow M&M’S spokescandies, Ms. Brown has her own distinct personality, which is rooted in her wisdom, high intelligence and sharp wit. [...]
“The addition of the other brands in the Mars Chocolate North America portfolio will foster new and creative promotions,” notes Six Flags spokesperson. Mars Chocolate North America and Six Flags Entertainment Corp. have announced an expanded partnership agreement that will build on their successful three-year relationship through 2013. Following Mars’ first-ever M&M’S Day at [...]