BP Products North America Inc. recently reaffirmed its commitment to the BP retail brand in Gaylord, Md., at the 2010 BP Amoco Marketers Association (BPAMA) Convention and Business Expo, an annual gathering of BP marketers. A record number of marketers attended this year’s event to hear from several top BP executives how the company plans [...]
By Jennifer Badeau, WPMCA Director of Regulatory Affairs The Wisconsin Petroleum Marketers & Convenience Store Association (WPMCA) is pleased with its recent legal victory: The 7th Circuit Court of Appeals ruled that Wisconsin’s Unfair Sales Act is constitutional. The decision marks the 10th time an appellate court has ruled in favor of keeping the law [...]
Norfolk, Va.-based Outsite Networks, a loyalty solutions provider for the c-store industry, and Catalina Marketing, a provider of precision marketing and shopper-focused media, have partnered to develop a c-store network that brings manufacturer-sponsored coupons to c-store consumers. The partnership leverages Catalina Marketing’s understanding of how purchase behavior can be used to design and execute successful [...]