Peter Ghiloni

Swisher International Names New President

Industry Veteran Ghiloni to be promoted, effective Jan. 1, 2013. Swisher International Inc. has announced the scheduled retirement of Tom Ryan, the company’s president and CEO, a position he has held since 2004. Chairman of the Swisher International board of directors, William Ziegler, announced that upon Ryan’s retirement on Dec. 31, 2012, he will be

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Managing A Retail Real Estate Portfolio

By John Matthews, founder of Gray Cat Enterprises Inc. For the multi-unit operator, managing a retail real estate portfolio is tricky business. Keeping winning stores in tip-top condition—both physically and financially—is the key to long-term success. The best multi-unit operators actively prune their portfolios in a proactive way and overtime, minimize the organization from becoming

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Facility Management

By John Matthews, founder of Gray Cat Enterprises Inc. It was the situation that everyone dreads. Out of the blue, the anxiety-filled request was made—the CEO had summoned me to his office. Thoughts raced through my head—mostly bad thoughts, mind you—of why I was being asked to join him and the COO in an impromptu

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Creating A Branding Game Plan

By John Matthews, founder and president of Gray Cat Enterprises Inc. What is your branding game plan? Not the branding media schedule—that is just part of it—but rather, your overarching strategic decision-making game plan on all of your branding initiatives? Most advertising managers have a page or two media plan that an agency has produced

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Newcastle Launches No Bollocks Campaign

 “Newcastle Brown Ale is looking to provide consumers with a refreshing dose of honesty,” says brand director for Newcastle. Newcastle Brown Ale delivers ‘win-win’ offer for trial purchase of the leading imported ale through unique summer promotion   Following the debut of its new No Bollocks national advertising campaign, Newcastle, a leading imported ale in the

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Website Helps Customers Find Best Beer Prices

At SaveOnBrew.com, customers enter their zip codes to find low prices and sales on beer in their area. The Beer Institute reports that the most popular places to buy beer outside bars, restaurants and stadiums include: convenience stores (32%), liquor / beer stores (20%) and supermarkets (8%). SaveOnBrew.com, a search engine made for beer products,

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Dispelling the Myths of Tobacco Control

A response to the recent misleading “Deadly Alliance” report implicating convenience stores. By Seth A. Mailhot, Special Counsel, Sheppard Mullin Richter & Hampton LLP. This is the first of what will be a continuing series on the regulation of tobacco retailing. In future articles, I will address the U.S. Food and Drug Administration’s (FDA’s) regulation

Getty

Getty Realty Corp. Repossesses 788 Properties

Getty enters into new lease agreements with affiliates of Lehigh Gas, Chestnut Petroleum Distributors, Ramoco Fuels and Sam’s Food Stores. Getty Realty Corp.’s master lease with Getty Petroleum Marketing Inc. (Marketing) has been rejected by Marketing effective April 30, 2012, pursuant to an order of the Bankruptcy Court.   The rejection was consistent with the

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Local Store Marketing: Overcoming Retail Wallpaper

By John Matthews, founder and president of Gray Cat Enterprises Inc. Ever drive down the road and out of the corner of your eye you catch a glimpse of a 20-foot pink gorilla in a bathing suit on top of a store? That is a retailer attempting to overcome what I call the “retail wallpaper

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Creating An Advertising Plan

By John Matthews, president of Gray Cat Enterprises. As you have probably gathered from reading my other articles, I am a firm believer in planning for success. Whether it is operational excellence, de-branding a store or outlining your procedures and policies, prudent planning creates stronger execution and efficiency. While planning may come second nature to

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Hispanics, Singles, Matures and Millennials Reshape Retail Market

International Dairy-Deli-Bakery Association report shows demographics are changing, impacting the way retailers market. A new cultural mix is shaping the retail food market, according to the “What’s In Store 2012” report from the International Dairy-Deli-Bakery Association (IDDBA). The burgeoning U.S. Hispanic population, in addition to single-person households, are steadfast forces in the grocery aisle. Active

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Is Groupon Right for Your Business?

A growing debate continues as to whether Groupon, and other daily deal sites like Living Socialare good for businesses or are they a quick-fix marketing solution in a sluggish economy yielding short-lived, expensive, false hope. While the jury is still out, there is no debating that the daily deal phenomenon continues to grow in popularity.

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Marketing and Social Media

In 2011, look for cause marketing to be a bigger trend. An expert panel at the U.S. Direct Marketing Association’s (DMA) annual meeting revealed that the trend toward cause marketing is the next step in engaging customers and increasing loyalty. But it’s not enough just to pick a cause and throw together a promotion. Customers

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The Good, The Bad and The Ugly

Convenience store operators must take the time to observe how their competitors are marketing tobacco. In most of the presentations I have given over the past few years, I challenge my participants to take the time to understand how their business is doing, but to also make sure to check on the competition. After all,

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Raising the Bar on Automotive Accessories

Car care merchandise is delivering incremental sales with the help of private labels and impulse purchases. Customers have long ventured into local convenience stores to grab a bottle of windshield washer fluid or oil for their cars. Years ago, a small display would hold a few bottles of automotive fluids in case of an emergency.

BP Outlines Plan to Move Brand Forward

BP Products North America Inc. recently reaffirmed its commitment to the BP retail brand in Gaylord, Md., at the 2010 BP Amoco Marketers Association (BPAMA)  Convention and Business Expo, an annual gathering of BP marketers. A record number of marketers attended this year’s event to hear from several top BP executives how the company plans

CSD Exclusive: WPMCA Hails Legislative Victory

By Jennifer Badeau, WPMCA Director of Regulatory Affairs The Wisconsin Petroleum Marketers & Convenience Store Association (WPMCA) is pleased with its recent legal victory: The 7th Circuit Court of Appeals ruled that Wisconsin’s Unfair Sales Act is constitutional. The decision marks the 10th time an appellate court has ruled in favor of keeping the law

Outsite Partners with Catalina

Norfolk, Va.-based Outsite Networks, a loyalty solutions provider for the c-store industry, and Catalina Marketing, a provider of precision marketing and shopper-focused media, have partnered to develop a c-store network that brings manufacturer-sponsored coupons to c-store consumers. The partnership leverages Catalina Marketing’s understanding of how purchase behavior can be used to design and execute successful

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