cover

College Convenience Competes Locally

Kent State’s Eastway Market & Deli offers students the products they need at affordable prices to keep shopping occasions on campus. By Megan Wilkinson and John Lofstock. Getting to know your core customers is an ongoing challenge. But when your customers are a transient group of students, staying on top of their needs is virtually

soups large

Technomic Report Unveils Habits of Teens, Tweens

The report provides an overview of attitudes toward food preferences, dining-out behaviors with friends and family, snacking behavior, convenience-store patronage, technology usage and more. Tweens and teens influence the decision making of their friends and families, playing a large role in their dining choices. Fifty-eight percent of teens and 54% of tweens report that their

steve willoughby

Willoughby Appointed VP of Marketing for Frymaster

With 18 years of experience in the food industry, Willoughby looks to drive sales growth in his new role. Manitowoc Foodservice has appointed Steve Willoughby to the position of vice president of marketing for Frymaster, effective Jan. 1, 2012. In his new role, Willoughby will be responsible for driving sales growth through the development of

JohnMatthews

Local Store Marketing: Foodservice Group Sales

By John Matthews, founder and president of Gray Cat Enterprises Inc. One often-overlooked strategy to generate ancillary foodservice revenues is developing a program to tap group sales.  Generating revenue through large group order sales is an excellent way to exponentially grow your business.  The sale from the initial large group order is the first source

JohnMatthews

Local Store Marketing: Greetings & Suggestive Sales

By John Matthews, founder and president of Gray Cat Enterprises Inc. With any size retailer, getting customer trial at your store is the easy part.  If the store owner throws out a compelling offer – perhaps a free deal – customers will come to your store to “check you out.”  This is fairly straight forward,

Roadrunner Markets Ups Social Media Strategy

Roadrunner Markets of Johnson City, Tenn., has hired Creative Energy to create and manage the social media strategy for the chain’s 92 convenience store locations in Tennessee, North Carolina, South Carolina and Virginia. “Social media is an effective way to reach out to your customers and have a relationship with them,” said Creative Energy’s social

Open Pantry Launches Rainforest Alliance Coffee Campaign

Open Pantry has successfully launched its Rainforest Alliance coffee campaign, with help from GSP Marketing Technologies (GSP), a leader in strategic marketing at the point of purchase. The campaign promotes the new coffee blend that is farmed without harming the rainforests by leveraging a unique in-store experience developed by GSP. As Open Pantry, which operates

css.php