CircleK2

Circle K Adds AeroShot

“This delivery system is uniquely designed to meet the needs and expectations of Circle K’s 24/7, always-connected, on-demand energy customers,” says Circle K spokesperson. Circle K convenience stores plans to add AeroShot Energy, a new air-based energy product, to 3,100 of its stores starting in October. Following announcement of the New York Attorney General’s investigation

hassle edit rgb

Worth The ‘Hassel’

Cumberland Farms turns a unique theft problem into a marketing campaign on its social media sites. By Megan Wilkinson, Assistant Editor Cumberland Farms stores launched a promotion of its iced coffee featuring David Hasselhoff as its spokesman last month, and it garnered instant attention from its customers…maybe too much attention. The chain decided to place

shellpumps

Shell Helps Customers Save At The Pump

Consumers enjoy regular savings on high-quality fuel with grocery rewards programs. Fuel prices are top of mind for many consumers and finding ways to save at the pump continues to be a priority. That’s why Shell is reminding consumers that they can turn their everyday purchases on groceries into significant savings on high-quality fuel at

JETZ

Cultivating Loyal Customers

Savvy c-store operators are using loyalty programs to improve merchandise planning and forecasting to spur long-term growth. By Howard Riell, Associate Editor. Loyalty programs, when administered well, offer c-store retailers solid benefits—the ability to react to trends quickly, make more informed decisions, improve cost effectiveness and aid in merchandise planning and sales forecasting. “Loyalty programs

coremark logo

Core-Mark Announces Quarterly Cash Dividend

Dividend is payable on March 15. Core-Mark Holding Co. Inc., one of the largest marketers of fresh and broad-line supply solutions to the convenience retail industry in North America, announced today, Feb. 3, that its Board of Directors has declared a quarterly cash dividend of $0.17 per common share. The dividend is payable on March

heinekenlogo

HEINEKEN Appoints Senior Director, Trade Marketing Activation

Catherine Vieira brings more than 20 years of trade marketing, sales and account management experience to HEINEKEN USA’s trade marketing and sales strategy team. HEINEKEN USA has appointed of Catherine Vieira as senior director, trade marketing activation, effective immediately. In her new role, Vieira will report to Kheri Tillman, vice president of trade marketing and

Tucker Hibbert pic photo credit John Hanson

Hot Stuff Sponsors Snowmobile Snocross Champion

“Many of our restaurant franchisees and customers are Tucker Hibbert fans, and will be excited to learn that Tucker is a Hot Stuff Pizza lover,” says Orion CEO. Orion Food Systems, the international foodservice provider, which franchises over 1000 Hot Stuff Pizza locations world-wide, announced its official sponsorship of World Snocross Champion and 10-time ESPN

scotsman

Scotsman Donates Ice Machines to Florida Culinary Academy

“We are proud to contribute equipment to the Academy of Culinary Arts program,” says Scotsman spokesperson. Scotsman Ice Systems has unveiled three new ice machines at the Academy of Culinary Arts at Land O’ Lakes High School. The academy, which serves the Land O’ Lakes, Fla., community, received a joint donation from Scotsman, United Refrigeration

Heineken

Heineken USA Names New Senior Brand Director

Osminkina brings global marketing and new brand/business development experience to marketing team. Heineken USA has appointed Olga Osminkina to the position of senior brand director, Heineken Lager.  In her new role, Osminkina will report to Laurent Theodore, vice president of marketing for Heineken and will be responsible for the overall strategy and sustained development of

ChampionIndustries

Champion Industries Announces New Hire

New director of sales appointed to Champion and Bi-Line brands. Champion Industries welcomes Jay Bravinder as director of sales for its Champion and Bi-Line brands.  In this role, Bravinder will have sales management responsibility for a significant portion of Champion and Bi-Line’s total business in the greater northeast. Bravinder brings to this role extensive sales

Social Networking Takes Retail by Storm

Speedy Personalized DealsChristianna Frizzell, customer relationship manager for Speedway SuperAmerica, said the best online responses will come from email blasts and text message campaigns if you know your demographic and keep contact timely and relevant. It can also be helpful to look at how customers are contacting you. For example, are they emailing or calling

7-Eleven Gained $1.5 Million In Media Value

7-Eleven gained much in the way of free marketing when CEO and President Joe DePinto debuted on the CBS new hit show Undercover Boss, Front Row Analytics reported. According to Front Row Analytics, 7-Eleven received $1,591,966 in media value through verbal mentions, signage, and uniform logos by a total of 65 sequences on the TV

DePinto Goes Undercover

  Dallas-based 7-Eleven Inc.’s Joe DePinto is starring on CBS’ new reality show Undercover Boss, later this February and is appearing on the Oprah Winfrey show to talk about what he discovered walking in his employees’ shoes, the Dallas Morning News reported. The show reveals the impact of decisions made at the corporate level, defining problems

Clifford Fuel Takes it Nice N Easy

As one of the largest franchisees of the Nice N Easy convenience store brand, Clifford Fuel Co. Inc., a petroleum marketer and c-store retailer throughout central and northern New York, pairs the brand recognition and reach of a large c-store chain with the more intimate management of a small franchise. Founded in 1961, the Utica,

css.php