Retail Study Finds Store Brands Thrive In U.S. Market
Store-brands still prove to be highly popular with U.S. consumers when compared with brand-name products. A study released by Accenture finds that two-thirds of U.S. shoppers surveyed admitted that their grocery carts were half full of store-brand products. Some admitted to Accenture that they even increased their purchase of store-brand products in recent years as [...]
