Joint loyalty program allows customers to save at Vons, Safeway, Chevron and Texaco. Safeway, Vons and Chevron have joined forces to offer a joint Rewards Points loyalty program in Las Vegas and Northern California. Customers who earn gas rewards by shopping with their Vons ClubCard or Safeway Club Card at Vons and Safeway stores are [...]
A growing debate continues as to whether Groupon, and other daily deal sites like Living Socialare good for businesses or are they a quick-fix marketing solution in a sluggish economy yielding short-lived, expensive, false hope. While the jury is still out, there is no debating that the daily deal phenomenon continues to grow in popularity. [...]
As the middle-class gets further squeezed five loyalty trends are helping merchants add value to attract customers. In its most recent issue, LoyaltyOne’s COLLOQUY magazine examined the strapped U.S. middle-class and what marketers can do to develop loyalty with this group through the lingering recession and beyond. With 50% of Americans defining themselves as middle-class, [...]
Gas customers who fill up at select locations have the chance to win thousands of dollars in Irving Gift Cards. Irving Oil is offering even more opportunities for customers to save on gas this summer through its Irving Rewards program. Starting this week Irving street teams will be traveling throughout New England offering customers a [...]
Winning customer receives gift package that includes 20 free fountain or coffee drinks. Thorntons Inc. has announced the winner of the Northside vs. Southside Cup Challenge promotion, which began on Friday, May 13 at all Chicagoland Thorntons store locations. The lucky winner is Darlene Kolanowski of Chicago, and she has won a gift package that [...]
The tough economy over the last two years may be responsible for a decline in word-of-mouth sharing about brand experiences. Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth (WOM) about companies and their offerings, COLLOQUY research shows. Of 3,295 U.S. consumers surveyed [...]
“We are paving the way of the future by working with a high level group of partners like the St. Louis Cardinals who understand that we’re in this together to raise the loyalty bar again,” says Gulf spokesperson. Gulf Oil has announced a new sponsorship agreement with Major League Baseball’s (MLB) St. Louis Cardinals. The [...]
In a study comparing McDonald’s, Starbucks and Dunkin’ Donuts customers, McDonald’s coffee customers are the least likely to stray. McDonald’s coffee customers are the most loyal compared to those who frequent Starbucks Corp. and Dunkin’ Donuts, a study by market research firm CustomersDNA LLC found. The currently unpublished study involved 15,000 fast-food customers who answered [...]
New CAO and president/COO take the helm at Excentus Corp. Excentus Corp. has appointed Brandon Logsdon as president and chief operating officer and Jim Mills as chief administrative officer of the company. The appointments were announced at a recently company town hall meeting by Dickson Perry, founder, chairman and CEO of Excentus Corp., a provider [...]
Social networking provides a cost-effective way for the West Virginia company to interact with customers and drive traffic. By: Erin Rigik, Associate Editor. Par Mar Stores is wooing customers into its forecourts and onto its Facebook and Twitter pages with its Face to Face Fuel promotion, which launched in mid-January. The goal of the promotion [...]
Loyalty and Facebook are changing the way convenience store retailers are communicating with today’s consumers. By Greg Ehrlich, Contributing Editor. Smaller convenience store chains with limited resources often sit on the sidelines waiting to see how their larger counterparts embrace new technologies. They wait to see whether the new initiatives make it past a pilot [...]
Golden Rewards program allows customers to earn and redeem points at any Golden Pantry Food Store. Golden Pantry Food Stores Inc. of Bogart, Ga., has reached a multi-year extension with Outsite Networks to provide its Gold Plus Rewards program at all Gold Pantry locations. Golden Pantry Food Stores offers the loyalty program at 45 convenience [...]
Shell Saver Card holders will gain cents off fuel when driver Kurt Busch wins a race. Shell is encouraging motorists to join its Shell Saver Card program with new offers rewarding customer loyalty. New cardholders will be rewarded for activating a card with savings of 10 cents per gallon on every grade of Shell Nitrogen [...]
Even during the holiday season customers expect their local c-store not only to be open, but to meet their diverse needs. Every year during the holidays I have cashiers tell me that customers ask them why our stores are open on days like Thanksgiving, Christmas and New Year’s Day. Customers often remark, “It’s a [...]