Chain’s primary coalition partner will be Pester Marketing, which operates 51 Alta Convenience Stores, many of which are partnered with Conoco and Phillips 66 fuel brands. As retailers look to drive traffic to the convenience store, an effective rewards program can help tilt the playing field in their favor. Loyalty programs are increasingly influencing where…
Chevron, Safeway, Vons Partner To Offer Rewards
Joint loyalty program allows customers to save at Vons, Safeway, Chevron and Texaco. Safeway, Vons and Chevron have joined forces to offer a joint Rewards Points loyalty program in Las Vegas and Northern California. Customers who earn gas rewards by shopping with their Vons ClubCard or Safeway Club Card at Vons and Safeway stores are…
Safeway, ExxonMobil Partner For New Fuel Rewards Program
“By teaming up with ExxonMobil, we’re able to thank our customers with a loyalty program that makes two frequent and critical purchases lead to real savings,” says Safeway spokesperson. Safeway Inc. and ExxonMobil have teamed up to provide Safeway shoppers a new way to save at the pump. Safeway shoppers and ExxonMobil customers can now…
Chevron And Safeway Craft An Ideal Partnership
In any loyalty program, simplicity is crucial to customer adoption. Chevron and the Vons division of Safeway Inc. have partnered to offer a joint Reward Points loyalty program. Customers who earn gas rewards by shopping with their VonsClub Card at Vons stores or a ValuePlus Card at Pavilions stores now can spend their rewards of…
Social Media Engagement Drives Sales, Study Reveals
Research from LoyaltyOne, Northwestern and Ivey Business School demonstrates up to 30% increase in purchase behavior from social media participants. Research released by LoyaltyOne and two leading North American academic institutions provides empirical proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The research constitutes a social…
Casey's, Hy-Vee Join Forces For Fuel Savings Program
With the typical household spending nearly $350 per month on gas, Casey’s and Hy-Vee team to offer some price relief. Casey’s General Stores has partnered with Hy-Vee Inc. to launch a program that will allow customers to save $2 or more per gallon on gasoline purchases at all Hy-Vee and Casey’s stores. The new…
Gain Loyalty by Growing Trust
Identifying and meeting customers’ needs and wants, while also respecting their privacy, is the formula for cultivating a successful rewards program. By Erin Rigik, Associate Editor. Convenience stores know loyalty is crucial to keeping customers coming back for more, but it’s what you do with the information collected—and how you maintain your customers’ trust—that can…
Cultivating Loyal Customers
Savvy c-store operators are using loyalty programs to improve merchandise planning and forecasting to spur long-term growth. By Howard Riell, Associate Editor. Loyalty programs, when administered well, offer c-store retailers solid benefits—the ability to react to trends quickly, make more informed decisions, improve cost effectiveness and aid in merchandise planning and sales forecasting. “Loyalty programs…
Cultivating Loyal C-Store Customers
An effective rewards program can drive new business and increase the average ticket ring with existing customers. By Howard Riell, Contributing Editor. There was a time when loyalty programs were tools used by large chains to reward customers for their daily business. But the times have changed. Convenience store operators of all sizes are now…
Instant Rewards for Fuel Customers
With gas prices again on the rise, consumers are pumped about loyalty programs that offer discounts on gasoline. By Pat Pape, Contributing Editor. Today’s competitive retailing environment makes it tough to attract and keep customers, so convenience stores are turning to loyalty programs that allow the faithful to earn points as they shop and redeem…