Family Express, is devlving into the social and mobile marketing arena through a relationship with GasBuddy Retail Solutions’ OpenStore platform. This innovative program complements the recently launched F.E. PERKS Loyalty program by linking it with GasBuddy databases. Customers who join the free F.E. PERKS program enjoy numerous benefits: in addition to receiving immediate cents off [...]
Rutter’s Farm Stores has introduced a free app for BlackBerry smart phones, complementing the Rutter’s iPhone app introduced last year. Both apps are available as free downloads from www.rutters.com. The iPhone app also is available from the Apple App Store; and the BlackBerry app will be available from BlackBerry App World within a couple of [...]
Keep up with the competition and increase sales while keeping advertising costs in line by imprinting logos or messages on cups from Printed Cup Co. Branding on cups helps develop loyalty patterns and gives the perception of value and quality. Let customers identify a business by putting the logo on the most profitable item in [...]
Linda Wells of York, Pa., recently became the first of eight lucky Rutter’s Farm Stores customers to win free gasoline for one year in the company’s annual summer giveaway. The “Fuel Up Free!” promotion runs through Aug. 29. Drawings are held approximately every two weeks, with the next one June 21. During the contest, Rutter’s [...]
At a Glance: NOCO Express With 32 locations in Western New York and Rochester, NOCO Express is among the most recognized fuel brands in Western New York. The oil company has a 77-year history of providing fuel, lubricants and home heating oil to the market. Founded: 1933 Convenience Store and Fuel Brand: NOCO Express Jobber [...]
With today’s modern technology solutions—and in an economy where every dollar counts—there’s no reason stores should endure employee theft. Thanks to advancements in integrated point-of-sale (POS) systems retailers are not only reducing shrink, but are able to reward customer loyalty in real time, speed up the foodservice line, upsell products to boost incremental sales and [...]
At the last day of the NACStech show in New Orleans, NACS announced the five companies featuring the most exciting new technology at the expo. Attendees voted for their choices during the show using the new NACStech mobile phone app, deciding from between more than 100 exhibiting companies. The winning results were revealed at the EXPO [...]
Bundling with Bakery Rick Lawlor, vice president of retail sales and marketing for Hess Corp., said his company began growing breakfast sales when it added an old favorite for customers who want a sweet with their coffee: doughnuts. “There are a number of ways we’ve been growing our breakfast business, the most significant being our [...]
Gulf Oil signaled its return to Virginia this month by announcing a branded distributor partnership with Milo C. Cockerham Inc. Cockerham plans to begin rebranding several former Chevron motor fuel outlets in southwest Virginia to the new Gulf “Sunrise” image. This is the first time since 1986 that a Gulf Oil branded gas station will [...]
Drugstore chain Rite Aid seeks to drive customer loyalty with its new wellness+ customer rewards program that provides members with free health and wellness benefits, as well as shopping discounts and special prices. The program will be supported by a national television, radio, circular and digital advertising campaign. The free Rite Aid wellness+ rewards card [...]
Professional drivers and motorists can now locate the nearest Pilot Travel Center anywhere in North America with a new free iPhone application introduced this month. “We appreciate the fact that many loyal Pilot customers only look for Pilot Travel Centers when they are on the road, and this online tool makes it very easy to [...]
Vendgogh LLC has announced the first release of its VendTrack network monitoring software, which enables c-stores to monitor the operations of Vendgogh’s integrated gas island vending systems. Vendgogh’s gas island vending solution helps convenience stores sell cold drinks to gas-only customers who typically stop for gas but don’t go into the store. Research has shown [...]
Shell Oil Products U.S., in partnership with its credit card issuer Citi, is launching a new Shell Drive for Five Card. The Shell Drive for Five Card will offer new cardholders the opportunity to save five cents per gallon on Shell-branded fuel. Shell believes the new card is one of the first proprietary cards with [...]
Exxon and Mobil retailers and Citi are giving cardholders the chance to win a 2010 smart fortwo coupe each week through the ExxonMobil Personal Card “Win a smart fortwo Sweepstakes.” From April 1 through June 30, a new winner will be drawn every week. In addition to the weekly car giveaways, consumers will also have the chance [...]
Speedway has been ranked as the nation’s top retail gasoline brand for a second consecutive year. According to the 2010 EquiTrend Brand Study conducted by Harris Interactive, Speedway is the highest ranked gasoline in overall brand equity. The EquiTrend study evaluates key metrics including: equity, customer connection, commitment, energy, brand behavior, brand advocacy and [...]