Company to offer KickBack points at its Conoco-branded c-store, as well as its Rainbow Grocery store, hardware/sporting goods store in Colorado. In the retail world, storeowners can successfully build their brand and their reputation in a host of ways including advertising, marketing and a number of other building processes. With a little hard work and…
Embracing the Technology Revolution
By John Lofstock, Editor There is a rather humorous story behind Simon and Garfunkel’s song Mrs. Robinson that goes beyond the art of seduction. In the popular song, the legendary musical duo asks, “Where have you gone Joe DiMaggio? Our nation turns its lonely eyes to you.” DiMaggio, of course, needed no introduction when the…
Phillips 66 Marketers Conference Kicks Off in Las Vegas
Attracting Millennials, alternative fuels, fleet management and adopting a winning loyalty program among the key issues address during day one of the three-day conference. By John Lofstock, Editor Hundreds of Phillips 66, Conoco and 76-branded marketers descended on Las Vegas this week for the Phillips 66 2013 Marketing Conference & Trade Show. The theme of…
KickBack Rewards Systems to Exhibit at the National Restaurant Association (NRA) Show
Restaurant operators and fast-food retailers looking to drive loyalty can learn all about KickBack’s innovative loyalty solutions by visiting the KickBack team at Booth 9524 at The National Restaurant (NRA) Show from May 18-21 in Chicago. KickBack Rewards Systems, an Idaho-based rewards and loyalty solutions provider, is pleased to announce that it will makes its…
KickBack Rewards Systems to Be Featured at The Tech EVENT
Convenience store retailers looking to drive loyalty can learn all about KickBack’s innovative loyalty solutions by visiting the KickBack team at Booth 401 at The Tech EVENT from May 6-10 in Dallas. It’s crucial that convenience store retailers take a step back now and look at what is coming down the pipeline with loyalty solutions…
Oasis Stop 'N Go, Mid Pac Petroleum Join the Dropoints Redemption Network
Customers can instantly drop the price at the fuel pumps by up to $1 using their Dropoints card. In effort to offer greater rewards to its loyal customers, Oasis Stop ‘N Go, of Twin Falls, Idaho, and Mid Pac Petroleum, based in Honolulu, Hawaii, and have joined the Dropoints redemption network. Their gas stations combined…
Parker’s Rolls Back PumpPal Gas Price
As a holiday gift to customers, PumpPal members get a 10-cent club price discount. Parker’s has officially rolled back gas prices for PumpPal members by 10 cents at all 27 Parker’s locations in Georgia and South Carolina through the end of the year as a special thank you to customers. The 10-cent club price discount…
MSA Headlines LEAD Marketing Conference
Management Science Associates’ (MSA) Managing Director, Suzy Silliman along with SmartRevenue’s Candace Adams, presented “The Drivers of Retailer Loyalty in the Convenience Channel” at the 4th Annual Shopper Technology Institute’s LEAD Marketing Conference in Chicago this week. The conference, with more than 200 retailer and CPG executives, is the only cross-channel collaborative event for retailers…
Duncan Oil Partners With VP Racing Fuels
Distributor sees VP as “next cool thing” for consumers. Duncan Oil Co. has signed on as the latest partner to VP Racing Fuels’ national branding program. “We think VP has an operating model that separates them from other suppliers,” said Roger McDaniel, president of Duncan Oil. “VP’s image package is outstanding and its credit card…
Is Consumer Trust Eroding?
New LoyaltyOne study looks at customer attitudes toward divulging personal information. LoyaltyOne has released new loyalty findings that show when it comes to privacy, U.S. consumers are still protecting some of their personal information as much as they do their social security number. Of the 1,000 U.S. consumers that responded to a recent online survey,…