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Shell Bolsters Loyalty

The Fuel Rewards Network, an extension of its Grocer Rewards program, is enhancing the brand proposition for Shell marketers and wholesalers. By John Lofstock, Editor. The competition for customers has never been so furious. Consumers have more and more choices every day, and the right customer loyalty program has the power to make or break

ampm

BP’s ampm Teams With Big West Basketball Tournament

“What could be more fitting for a brand that delivers ‘Too much good stuff’ than a tie-in program with college basketball’s most exciting time of the year,” says ampm president. As title sponsor of the 2011 Big West Tournament, BP’s ampm convenience store brand is focused on ensuring that students, alumni and fans of Big

customer service drives positive word-of-mouth about a brand

Managing Word-of-Mouth About Your Brand

One-fourth of U.S. consumers admit they’re more likely to tell others about a bad experience than a good one. Consumers have sounded a clear warning to brands in COLLOQUY’s latest research into the word-of-mouth (WOM) sharing practices of U.S. households: Bad news travels fast. Of 3,295 U.S. consumers surveyed by COLLOQUY, a provider of loyalty

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