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New Loyalty Platform At CITGO

CITGO integrates new loyalty system with the help of Pinnacle. CITGO announced that Loyalink, its loyalty platform, has been approved as a new offering with its Loyalty Bucks program. Loyalink allows retailers to create customized programs for their organizations and customer bases. CITGO partnered with a small group of loyalty solution and service providers in

Cultivating Customers Through Loyalty

Customer Commitment The biggest hurdle some retailers face when implementing a loyalty program is getting customers to notice the many benefits. When Mid-State Petroleum launched its loyalty offering last November company Vice President Tony Perez launched a promotion to give away $10,000 in rewards at each of his locations. New customers received a $5 reward

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