New Loyalty Platform At CITGO

Posted on May 24, 2012 by CSD Staff

CITGO integrates new loyalty system with the help of Pinnacle. CITGO announced that Loyalink, its loyalty platform, has been approved as a new offering with its Loyalty Bucks program. Loyalink allows retailers to create customized programs for their organizations and customer bases. CITGO partnered with a small group of loyalty solution and service providers in [...]

Cultivating Customers Through Loyalty

Posted on October 1, 2009 by Erin Rigik

Customer Commitment The biggest hurdle some retailers face when implementing a loyalty program is getting customers to notice the many benefits. When Mid-State Petroleum launched its loyalty offering last November company Vice President Tony Perez launched a promotion to give away $10,000 in rewards at each of his locations. New customers received a $5 reward [...]