tallboyjpg

Tallboy Cans

Narragansett Beer has released 24-ounce Tallboy cans for the first time in the brew’s 120-year history. Due to increasing customer demand for easily-transportable, single-serving cans, Narragansett Lager 24-ounce Tallboys are available throughout New England for a suggested retail price of $1.59-$1.95. While larger cans, such as the 24-ounce offering, are common for inexpensive and low-quality

Heineken Launches Summer Marketing Initiative

Heineken, the top-selling European import beer in the U.S., unveiled the details of its ‘Plug into Summer’ on-premise initiative that invites consumers to enjoy Heineken and Heineken Light through interactive music experiences that connect them to all that Heineken’s fully integrated off-the-chart “Plug into Summer” program has to offer. Heineken’s “Plug into Summer” program combines

7-Eleven Debuts Private-Label Beer

Dallas-based 7-Eleven Inc. is launching Game Day, a new store-brand premium lager, now entering 4,200 7-Eleven stores in 17 states, the Dallas Morning News reported. 7-Eleven plans to market the beer as “premium lager beer at a below-premium price,” said Dan Skinner, 7-Eleven’s category manager for alcohol beverages. “Our customer has been telling us for

Light Beers Poised for A Big Year

Think the U.S. leads the world in beer consumption? Think again. Though America has a larger population than beer-drinking countries like Germany or Britain, the winner in this year’s beer sales sweepstakes is a brew many Americans have probably never heard of: A Chinese beer named Snow. “SAB-Miller was going to roll Snow beer into

css.php