By John Matthews, founder and president of Gray Cat Enterprises Inc. Customer Appreciation Days are excellent ways to attract consumers that have similar backgrounds or interests. Honoring your best customers with a distinctive recognition day is a terrific way to create a “call-to-action” for specific selected groups. Whether it is for school personnel or administrative [...]
By: John Matthews, founder and president of Gray Cat Enterprises Inc. The lease is up at your existing location, and the new center down the street is happening. The thought of relocating your business is daunting—when will you find the time and will you lose customers? An important decision faces your brand—do you relocate your [...]
By John Matthews, founder of Gray Cat Enterprises Inc. “Merchandising, merchandising, where the real money from the movie is made. Spaceballs the T-shirt. Spaceballs the lunchbox. Spaceballs the coloring book. Spaceballs… the flamethrower! Kids love it. And my favorite, Spaceballs the Doll — me!” — Yogurt from the movie Spaceballs Merchandising is a critical aspect [...]
By John Matthews, founder of Gray Cat Enterprises Inc. For the multi-unit operator, managing a retail real estate portfolio is tricky business. Keeping winning stores in tip-top condition—both physically and financially—is the key to long-term success. The best multi-unit operators actively prune their portfolios in a proactive way and overtime, minimize the organization from becoming [...]
By John Matthews, founder of Gray Cat Enterprises Inc. It was the situation that everyone dreads. Out of the blue, the anxiety-filled request was made—the CEO had summoned me to his office. Thoughts raced through my head—mostly bad thoughts, mind you—of why I was being asked to join him and the COO in an impromptu [...]
By John Matthews, founder of Gray Cat Enterprises. “……And then one day you find, ten years have got behind you. No one told you when to run, you missed the starting gun…..” — Gilmour, Mason, Waters, Wright What is the quickest way to reduce stress and achieve greater balance in your life? Develop better time [...]
Knowing your skill sets when it comes to foodservice is vital in accurately determining which foodservice model will breed the most profitability for your chain. By Erin Rigik, Associate Editor. Co-branding, leasing space to a quick-service restaurant (QSR) and creating a proprietary program all have benefits to c-stores, but knowing the model that is best [...]
By John Matthews, founder, Gray Cat Enterprises. Aligning your vendors to a common business vision is a daunting task. In many cases, vendors for retail outlets number in the hundreds, if not thousands. How is it expected of the retailer to manage all of them? The key is to take control and focus the vendors [...]
By John Matthews, Founder, Gray Cat Enterprises. Some of the local store marketing strategies that I have highlighted over the past year are designed to increase awareness and sales for your brand, others because it’s the right thing to do. Working with charities over a period of time enables you to give back to the [...]
By John Matthews, Founder, Gray Cat Enterprises Recently, I had a terrific session with one of my clients on business planning. I have written articles before on the importance of business planning, but this session resonated with me. What was reinforced to me during our meeting is that no matter how you approach business planning, [...]
By John Matthews, Founder, Gray Cat Enterprises. Back in my twenties, I worked for a growing pizza chain, Little Caesar Enterprises, with a career that spanned nearly a decade. Little Caesars, at the time I joined was a 1,300-store, $700 million company and over the first five years of my stint there, had grown to [...]
John Matthews, founder and president of Gray Cat Enterprises Inc. Hurry, hurry, step right up! It is time to play the game called “G & A Budgeting.” This is the game where heads are counted; budgets are sandbagged and perks are justified. It is an annual ritual that becomes a core tenet in the over [...]
By John Matthews, founder and president of Gray Cat Enterprises Inc. Budgets are tight, but you need to move top line sales—fast! What is a quick and easy way to expand your customer base? Partnering with noncompeting retailers to help your broaden exposure is a simple, yet terrific local store marketing idea. By crafting a [...]
By John Matthews, founder and president of Gray Cat Enterprises Inc. What is your branding game plan? Not the branding media schedule—that is just part of it—but rather, your overarching strategic decision-making game plan on all of your branding initiatives? Most advertising managers have a page or two media plan that an agency has produced [...]
By John Matthews, founder and president of Gray Cat Enterprises Inc. Ever drive down the road and out of the corner of your eye you catch a glimpse of a 20-foot pink gorilla in a bathing suit on top of a store? That is a retailer attempting to overcome what I call the “retail wallpaper [...]