Rebuilding the BP Brand

With the Gulf Oil spill behind it, a new CEO at the helm and the clean up effort underway, BP now must turn its attention to making good on its recovery promises and helping BP branded stations win back customers who may not quickly forget the devastation in the Gulf. Since the spill began, and

Boycotted Stations Want BP Help

As many Americans avoid BP stations in protest over the Gulf oil spill, BP-branded station owners are insisting BP do more to help them convince customers that such boycotts hurt independently owned businesses, not the British oil giant, the Associated Press reported. To win back customers, stations want BP to help in reducing the price

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