car-wash

Car Wash Upgrades on Deck for 2012

Convenience store and petroleum retailers with car washes have faced a challenging 3-4 years in the car wash industry, and as a result have mostly refrained from new development of car wash sites. “We know from our equipment sales reports that there have been low levels of investment, particularly at petroleum c-store car wash sites,”

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Ditka to Headline The Car Wash Show

“With a dynamic speaker like Mike Ditka, you’re sure to walk away energized and ready to put your knowledge into action,” says ICA CEO. The International Carwash Association (ICA) has announced NFL Hall of Famer Mike Ditka as the keynote speaker for The Car Wash Show 2012. The world’s largest car wash convention and trade

Driving Car Wash Profits

Increasing profits at the car wash depends on two tasks: drawing new customers and tempting current customers to increase the frequency of their visits. Determining which tactics will best accomplish these feats is where it gets complicated. Tactics that are working for many in the industry include touting loyalty programs, embarking on water-saving initiatives, participating

International Carwash Association Appoints New President

The International Carwash Association (ICA), the world’s largest association for car wash professionals, has announced its 2010 Board of Directors and new Association President Jeff Gheysens, who is the owner of Sparkle Kleen Car Wash. The appointments went into effect on Jan. 1. The newly-elected board members represent both the operator and vendor community. “An ideal

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