Value is Key to HBC

In the HBC category, miscellaneous health remedies brought in $74,935,760 in dollar sales, a 4% decline from the previous year according to Information Resources Inc. (IRI) data for the 52 weeks ended Dec. 27, 2009. Meanwhile the cold allergy and sinus liquids and tablets were down 11.6% for the same period. “We’re seeing increases in

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