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Local Store Marketing: Overcoming Retail Wallpaper

By John Matthews, founder and president of Gray Cat Enterprises Inc. Ever drive down the road and out of the corner of your eye you catch a glimpse of a 20-foot pink gorilla in a bathing suit on top of a store? That is a retailer attempting to overcome what I call the “retail wallpaper

Candy

Sweet Outlook for Candy and Confections

Despite the continued economic doldrums, U.S. confectionery sales have grown at a pace of 4.2% annually and generate $29 billion in total sales, according to SymphonyIRI, a Chicago-based research firm. Jenn Elleck, of the National Confectioners Association (NCA), said the biggest misconception about selling candy is that candy sells itself. “Retailers don’t think they need

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History Channel Features C-Store Design

Veteran Designer Joseph Bona shares trade secrets with viewers of TV’s ‘Modern Marvels’. The History Channel’s “Modern Marvels” makes clear in a new episode on the convenience-store phenomenon that there is much more to America’s go-to pit stops than just coffee, soda, snacks and hot dogs. Indeed, convenience stores are carefully designed for maximum speed

TUBE DIE LINE

Seeds in a New Slammer Pack

Thanasi Foods LLC introduces the new BIGS Slammers to its all-star lineup of BIGS Sunflower Seeds. The new BIGS Slammer, a 2.75-ounce tube packed with BIGS Sunflower Seeds, is now available in Salted & Roasted Original and Vlasic Dill Pickle flavors at a suggested retail price of 99 cents. The convenient pack is hitting store

baked-goods

Baked to Perfection

As c-stores enhance their coffee and foodservice programs, operators look to fresh bakery to complete the package. By Heather Henstock, Contributing Editor. Convenience stores are investing heavily in store remodels and an experienced staff to create a bigger, better fresh foods program for customers. Too often they fall short in the bakery category, but a

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NACS 2011 Revolymer

A new revolution in chewing gum, Rev 7. Great tasting, long lasting flavor and an exceptional chewing experience. The ONLY removable and degradable chewing gum. Check out how you can benefit from Rev 7!

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NACS 2011 5 Hour Energy

New exciting flavors and pack sizes from 5 Hour Energy. Extra Strength Grape and new four packs. Adding a four-pack to your set increases overall revenue, while not diminishing your individual bottle set. 5 Hour will invest more than $100 million in adverting to keep your customers thinking about 5 Hour Energy when they come

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NACS 2011 Impact Confections

New Warhead Sour Twist. Famous for extreme hard sour candy. Variety of pack sizes, including theatre style and one of the top sellers in its category.

HBC

A Remedy for Boosting Impulse Sales

Whether it’s aspirin or shaving cream, HBC is a growing category that deserves a renewed focus. By Joe Bush, Contributing Editor. HBC is making a comeback from coast to coast. The category—from shampoos and skin creams to cough drops and cold remedies—has always had its rightful place in a convenience store—providing a grab-and-go remedy for

Chiquita

Sell the banana that’s full of profits. There is no banana like Chiquita To Go bananas. See how you can bring a fresh approach to counter-top profit building. Watch this video to learn more!

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Eliminate Cigarette Odor

Scentria Corp., innovator of GoneSmoke, the first dry aerosol odor eliminator, sports a new look: bold graphics with an image of a woman spraying GoneSmoke over her hair. The company now offers a smaller footprint with a two-tier rack. When GoneSmoke is placed on the front counter near lighter racks, stores are seeing great sell-through,

Mars

Certified Sustainable Chocolate

Mars Chocolate North America’s iconic DOVE Brand Chocolate is set to be the first mainstream chocolate brand in the U.S. to bear the Rainforest Alliance Certified seal on its dark chocolate products. Beginning in the fall, DOVE Brand Silky Smooth Dark Chocolate will source 100% of its cocoa volume from Rainforest Alliance Certified farms, and

marathon

Healthy Snacking Solution

Mars Chocolate North America has released the new Marathon Smart Stuff Bar, which is a healthful snacking solution that provides balanced nutrition for active minds and bodies. The product was developed in June 2011 to help teens and young adults make smarter snack choices when returning to school this fall. The snack bars include wholesome

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RaceTrac To Offer DNA Energy Drink At All Florida Stores

RaceTrac joins Walgreens and Circle K in offering DNA products statewide. RaceTrac Petroleum Inc. is expanding DNA Brands’ presence in Florida by approving DNA Energy Drink for sale at all its Florida locations. RaceTrac operates more than 300 stores under the RaceTrac name in Florida, Georgia, Louisiana, Texas and Mississippi. “After approximately one year of

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All Natural Beef Jerky

Consumers seeking more healthful snack options now have something to cheer for since Oh Boy, Oberto! rolled out its new All Natural Jerky line to retail shelves in July. This new snack is made from simple, all-natural ingredients with no preservatives or artificial flavors, resulting in a flavorful, hearty jerky that will satisfy consumers, while

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7-Eleven To Sell CDs

Through a partnership with Mall Jamz, the c-store giant is rolling out CDs at a time when demand for music in CD format is high but record stores are struggling. Now c-store customers can purchase CDs at their local 7-Eleven. Through a unique, national deal, 7-Eleven and Los Angeles -based Mall Jamz (in association with

Warmer Wishes

  Hatco recently announced the rollout of its latest Mini-Merchandising Warmer, the Model UGMW-1. The unit is designed to maximize valuable counter space with durable performance and an attractive product display. The food product’s optimal taste and temperature are preserved via ceramic top heat and a hard-coated, heated base. Incandescent lighting heightens the visual appeal

Bubble Blasts

Farleys & Sathers is expanding the Super Bubble 36-ounce tray change makers to include Super Tasting grape flavor. This big 8-gram piece of bubble gum comes in a 36-ounce tray packed nine to a case. Each tray contains approximately 180 pieces. The new Grape flavor Super Bubble Bubble Gum compliments the existing change maker trays

Vending Dollars

Protocol offers appealing dispensers that provide an important service to the public, while creating additional profit opportunities for retailers. Protocol Vending Machines hold large varieties of product that ensure customers’ needs are met through a trouble-free operation. The machines are low maintenance and feature colorful, eye-catching product decals. And Protocol has unmatched accountability with its industry

Tootsie Roll

Tootsie Roll Industries just sweetened the pot for consumers on sugar restricted diets with the unveiling of new Sugar-Free Tootsie Roll Midgees! This chewy, chocolatey treat, sweetened with Splenda, offers the same great taste and texture as the original, without any of the sugar. Its the perfect indulgence for diabetics or anyone limiting their sugar

Light Up The Night

Happy Hour Fluid Motion lighters are the newest design addition to Calico Brands’ very successful 3D lighter line. The Happy Hour 3D lighters feature popular drinks that appear to be the real thing as the liquid butane of the lighter shows through each glass. Calico Brands’ marketing department put in hours of research for field

Special Attention

  Perfetti Van Melle will launch a ground-breaking promotion with DC Comics with a specially created comic that features Superman and the Airheads Balloon Guy. This eight-page custom comic will be inserted into 500,000 DC Kids comic books this September. Any six pack of Airheads bars that feature Superman on the package will contain two,

Bic Corp.

BIC is introducing the BIC ReAction Retractable Ball Pen, featuring D-Flexion Technology for a smooth writing experience. The pen features a 1.0 mm point, a chrome nose cone and a full-length grip for comfortable writing. The D-Flexion Technology acts as a shock absorber to help control motion and flow. The product will begin shipping in

Blast Off with Freshness

Cadbury Adams USA LLC, makers of Dentyne, is launching its newest innovation in enhanced breath freshening—Dentyne Blast. Dentyne Blast is the first liquid center chewing gum in the U.S. made with erythritol, an ingredient that delivers a strong cooling effect by drawing heat away from the mouth and lowering its temperature. Available in two flavors,

Candy Dynamics

Candy Dynamics has launched an exciting new product, Toxic Waste Nuclear Sludge Chew Bars, set to join its range of children’s confectionery. The new chew bar is available in an ultra sour apple flavor, guaranteed to give please children of all ages. The product comes in high impact packaging featuring a bright yellow and black

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