Every time customers purchase a hot beverage they are entered to win free gas. Rutter’s Farm Stores’ Summer Gas Giveaway is starting off hot. In June, each time Rutter’s customers purchase a hot beverage at a Rutter’s store and scan their registered Rutter’s Reward card, they’ll be entered into a drawing to win free gas…
McDonald’s Coffee Customers Most Loyal
In a study comparing McDonald’s, Starbucks and Dunkin’ Donuts customers, McDonald’s coffee customers are the least likely to stray. McDonald’s coffee customers are the most loyal compared to those who frequent Starbucks Corp. and Dunkin’ Donuts, a study by market research firm CustomersDNA LLC found. The currently unpublished study involved 15,000 fast-food customers who answered…
Coffee Sales Hotter Than Ever
Hot dispensed beverages, most notably coffee, remain a lynchpin of the convenience store foodservice business and a key to its continued growth. Growing sales will be a crucial task in the months and years ahead. Chicago-based research firm Mintel International reported that c-stores and other retail coffee marketers must begin to actively recruit younger drinkers…
Brewing a Coffee Strategy
Competition is percolating for gourmet sales, forcing c-store owners to elevate their offerings. By John Lofstock, Associate Editor. When people get more, they expect more—and that, as much as anything, helps to explain the challenge facing convenience store operators who emphasize coffee. Coffee quality at the retail level has improved to a point where what…
Capitalizing on Coffee
Opportunity for Growth 54% of the overall adult population drank coffee beverages daily in 2009. Coffee preparation at home is up five percentage points, with 83% of past-day coffee drinkers reporting that they made coffee at home the day before. 80% of coffee drinkers are doing nothing different despite the economic downturn. 17% are visiting…