Heineken has unveiled its ‘Spread Your Holiday Cheer’ retail program in plenty of time for c-stores to plan for big 2011 holiday sales. The program runs through December and includes channel specific offers and incentives (where legal) to encourage consumers to enjoy Heineken and Heineken Light, while increasing retailer profitability during the year’s most critical [...]
New hires include Nick Lake as senior director, category management, and Monique Acevedo as vice president of innovation. Heineken USA has appointed two new senior leaders. • Nick Lake was appointed as the company’s new senior director, category management, effective Oct. 11. Lake will report to Steve Ward, vice president of national accounts. • Monique [...]
Heineken is unveiling the details of its ‘Spread Your Holiday Cheer’ retail program in plenty of time for grocery, c-store and liquor retail partners to plan for big 2011 holiday sales. Heineken’s multi-channel ‘Spread Your Holiday Cheer’ program offers adult consumers convenience and value and provides the mobile portal through which they can capture and [...]
Heineken, the No. 1 selling European import beer in the U.S., unveiled the details of its ‘The Holidays Start Here’ retail program. ‘The Holidays Start Here’ invites consumers, through a custom Heineken Party Planner iPhone and Android app, to eliminate the guesswork from planning or attending the ultimate holiday party. The program will run in [...]
Heineken is set to acquire the beer operations of Mexico’s Fomento Económico Mexicano (Femsa) for about $7.6 billion, a move that will help the Dutch brewer expand its operations in the Western Hemisphere, CNN Money reported. The all-stock deal will give Heineken, which brews Amstel and other beers, control of Femsa’s key export brands, including [...]
Think the U.S. leads the world in beer consumption? Think again. Though America has a larger population than beer-drinking countries like Germany or Britain, the winner in this year’s beer sales sweepstakes is a brew many Americans have probably never heard of: A Chinese beer named Snow. “SAB-Miller was going to roll Snow beer into [...]