7-Eleven Adds Promotion Optimization Solution

7-Eleven Inc. has selected KSS Retail for its price modeling, forecasting and optimization solution for 7-Eleven stores in the U.S. and Canada. 7-Eleven plans to use KSS Retail’s PriceStrat and Heartbeat systems to conduct extensive market-basket analytics and affinity analysis to drive more effective promotions. It also plans to deploy PriceStrat’s cigarette buy-down capabilities to

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