Redrawing the Battle Lines

Redrawing the Battle Lines

Separating nicotine from cigarettes and smoking could open new doors for tobacco. By Lou Maiellano. Imagine a natural ingredient so promising and intriguing that it is being clinically evaluated to address a variety of illnesses and conditions, including depression, schizophrenia, Alzheimer’s, Tourette syndrome, ADHD, anger management and anxiety. Think about it, an ingredient that would [...]

Rite Aid Debuts New Rewards Program

Rite Aid Debuts New Rewards Program

Drugstore chain Rite Aid seeks to drive customer loyalty with its new wellness+ customer rewards program that provides members with free health and wellness benefits, as well as shopping discounts and special prices. The program will be supported by a national television, radio, circular and digital advertising campaign. The free Rite Aid wellness+ rewards card [...]