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Gulf Oil Providing Electricity Services In Massachusetts

As the official power supplier to Fenway Park, Gulf extends its service to residential and commercial customers across the Commonwealth. Gulf Oil’s Gulf Electricity services, which were first made available in Connecticut and Maine earlier this year, are now available to Massachusetts residential and commercial customers.  The expansion of Gulf Electricity into Massachusetts is part

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Cumberland Gulf Group Opposes Settlement With Visa And MasterCard

“We support bringing real competition and transparency to the credit card market, and this proposed settlement clearly fails to meet this objective,” says Ari Haseotes, president and chief operating officer of Cumberland Farms Inc. The Cumberland Gulf Group opposed the proposed settlement of longstanding antitrust litigation between retailers and the credit card industry. The proposed

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Gulf Oil Grows In Ohio Through R&R Partnership

Gulf’s iconic orange disk logo begins to appear more throughout major cities in Ohio. Gulf Oil announced a new branded partnership agreement with R&R Takhar Oil Co. returning the motor fuel brand to major Ohio cities for the first time in two decades. R&R Takhar Oil Co., based in the greater-Dayton, Ohio area, plans to

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Gulf Oil Shows Support for Breast Cancer Research at Ballparks

We are pleased to be making a financial commitment through our national foundation to a cause that continues to impact the lives of so many families,” says Gulf spokesperson. Gulf Oil LP is adding a pink ribbon to its orange disk logo at six major league baseball parks across the U.S., to show its support

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Gulf Oil Rolls into Dallas

Just weeks after announcing its return to Houston, and close on the heels of its return to Austin, Gulf Oil announced today that it is back in Dallas through its partnership with Fuel City, one of the Lone Star State’s best known gas stations. Gulf’s new agreement with Fuel City in Dallas puts the Gulf

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Gulf Oil Expands In Texas

Agreement with Houston’s Petroleum Wholesale LP seals 10 year partnership. Less that a year since announcing its return to its Texas roots, Gulf Oil announced today that it is boldly continuing its expansion in the Lone Star state through a partnership with Petroleum Wholesale LP. The agreement calls for an immediate re-branding of 50 service

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Gulf Oil, Red Sox Amp Up Partnership

Gulf Electricity becomes official power supplier to Fenway Park on its centennial. In the latest innovation between two iconic partners, Gulf Oil LP is now the official electricity supplier to historic Fenway Park. Through its Gulf Electricity division, the Gulf brand is “amping up” its decades–long relationship with the Boston Red Sox by now powering

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Effectively Managing the Fuel Market

As gasoline prices trend upward, retailers are struggling to stay competitive on price while protecting their margin. By John Lofstock, Editor. The cost of fuel has been roaring up and down like a rollercoaster, and so has the risk to retailers when purchasing fuel in large quantities. Fortunes can be made by accurately predicting which

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Gulf Oil Teams With The Cardinals

“We are paving the way of the future by working with a high level group of partners like the St. Louis Cardinals who understand that we’re in this together to raise the loyalty bar again,” says Gulf spokesperson. Gulf Oil has announced a new sponsorship agreement with Major League Baseball’s (MLB) St. Louis Cardinals. The

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Gulf Oil Rolls Out eFreeze Trivia Game

Customers who opt to receive email blasts gain chances to win gas cards and other prizes. Gulf Oil is reaching customers via email, by encouraging them to sign up to receive eBlasts and participate in its new eFreeze Trivia Game for chances to win prizes. Through its eBlasts, Gulf keeps customers updated on its latest

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Gulf Oil Expands At Record Speed

Gulf Oil moves into 12 states and rebrands 400 stations in one year since announcing its national expansion. Marking the one year anniversary of acquiring the full national rights to the Gulf Oil brand from Chevron Corp., Gulf Oil, LP has achieved several significant milestones in its cross-country expansion. During this time, Gulf Oil has

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Gulf Oil Returns To Nashville

Framingham, Mass.-based Gulf Oil is returning to Nashville, Tenn., for the first time in 25 years, the Nashville Business Journal reported. Gulf Oil has partnered with Nashville-based Tri Star Energy to rebrand 21 area gas stations. The stores are being co-branded, maintaining Tri Star’s Daily’s brand. Eleven sites are already complete. The rebranding is expected

Gulf Oil Returns to Minnesota

Gulf Oil has returned to the Twin Cities after 23-years through a partnership with Inver Grove Heights, Minn.-based Lucky Oil Co., the Minneapolis / St. Paul Business Journal reported. Six metro-area stores are already open for business and more store openings are planned in the last few weeks of 2010. “I think this market’s looking

Gulf Oil Grows in Virginia

Gulf Oil has announced its continued growth in Virginia by signing a branded distributor partnership with Anderson Oil Company. Anderson Oil will begin work immediately, rebranding more than two dozen motor fuel outlets in the Greater Fredericksburg and Richmond areas from Chevron, Texaco and Pure to the new Gulf “Sunrise” image.  This is the first

Gulf Oil Enters Virginia

Gulf Oil signaled its return to Virginia this month by announcing a branded distributor partnership with Milo C. Cockerham Inc. Cockerham plans to begin rebranding several former Chevron motor fuel outlets in southwest Virginia to the new Gulf “Sunrise” image. This is the first time since 1986 that a Gulf Oil branded gas station will

Fueling Awareness

Lion Uniform Group, a provider of direct purchase apparel programs, plans to partner with businesses nationwide again this year for Fueling Awareness, a Workforce United for a Cure, a campaign to advance breast cancer awareness. As part of the campaign, employees in workplaces across the country wear pink ribbon Awareness Apparel to show their commitment

Gulf Oil Sponsors Baltimore Orioles

Gulf Oil has entered a new sponsorship agreement with Major League Baseball’s Baltimore Orioles in time for the Orioles’ home opener against the Toronto Blue Jays, the company announced Friday, April 9.  The cornerstone element of the relationship will be new field level signage in right field, which will proudly display Gulf’s iconic orange disc. 

Gulf Oil Enters Maryland

Gulf Oil has signaled its branded return to Maryland, by announcing a branded distributor partnership with Bedford Valley Petroleum, which plans to rebrand nine retail motor fuel outlets in Pennsylvania and Maryland to the new Gulf “Sunrise” image. “We are excited to be able to bring the Gulf family to Maryland and build upon its

Gulf Oil Partners With Atlanta Braves

Gulf Oil Limited Partners has entered a multi-year sponsorship deal with Major League Baseball’s Atlanta Braves, The Boston Globe reported. The agreement will allow Gulf a presence at Turner Field, the home of the Atlanta Braves, where rotational signage, displaying Gulf’s “Sunrise” logo will appear behind home plate for all Braves home games. “We want

Gulf Oil Returns to the Bluegrass State

Gulf Oil is returning to the Bluegrass State with the initial signing of a branded distributor agreement with Southern Petroleum of Somerset, Ky. Southern will soon begin rebranding nine retail motor fuel outlets (five currently flagged Chevron) to the new Gulf “Sunrise” image. This is the first time in 20 years that a Gulf Oil

Gulf Oil Acquires Gulf Brand From Chevron

Framingham, Mass.-based Gulf Oil LP, a division of Cumberland Farms Inc., has acquired the rights to the Gulf brand in the U.S. from Chevron USA Inc., the Boston Business Journal reported. Terms of the deal were not disclosed. Gulf Oil began using the Gulf name in 1986 through a licensing agreement with San Ramon, Calif.-based

New Forecourt Moves

Though gas prices have dropped significantly from a year ago, forecourt-driven sales are still a challenge for many convenience stores because people aren’t buying gas as freely as they did several years ago. The reason? Our troubled economy makes it tough for many to afford the long car trips. Fewer trips mean fewer opportunities to

Cultivating Customers Through Loyalty

Customer Commitment The biggest hurdle some retailers face when implementing a loyalty program is getting customers to notice the many benefits. When Mid-State Petroleum launched its loyalty offering last November company Vice President Tony Perez launched a promotion to give away $10,000 in rewards at each of his locations. New customers received a $5 reward

Cultivating Loyal Customers

Savvy c-store operators are using customer loyalty/scan-data-analysis programs to improve merchandise planning, forecasting and point-of-sale (POS) data management, and to provide a technology platform for long-term growth. When done well, the inevitable result is to empower store personnel to react quickly, make more informed decisions and improve cost effectiveness, so they can simplify customers’ lives.

Isotonics and Energy Drinks

TOP PERFORMERS Red Bull Monster (Hansen Beverage Co.) Gatorade (PepsiCo) HONORABLE MENTIONS Powerade (Coca-Cola Co.) Full Throttle (Coca-Cola Co.) Gulf Oil General Manager Terri Murray sums this category up about as sweetly as you can. “When energy drinks first came out, I don’t think any of us were sure what was going to happen,” Murray

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