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CCRRC Study Unveils Growth Opportunities for C-Stores

Study by the NACS/ Coca-Cola Retailing Research Council (CCRRC) identifies five new platforms that can drive convenience retail growth. By Erin Rigik, Associate Editor. A newly released report from the NACS/Coca-Cola Retailing Research Council (NACS/CCRRC) is providing insights into what motivates shoppers to spend more of their hard-earned dollars inside convenience stores. “We began the

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NACS/CCRRC Releases Report On Shopper Motivations

Study identifies five compelling new platforms that can drive convenience retail growth. Convenience retailers seeking a profitable path to the future now have five compelling growth platforms to explore, following recommendations offered in the final section of a new NACS /Coca-Cola Retailing Research Council (NACS / CCRRC) study posted on www.ccrrc.org. “C-Growth: Using Shopper Research

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