What do you get when a Navy SEAL decides to develop an anti-inflammatory supporting sports recovery drink? You get awesome in a can. Kill Cliff, an Atlanta-based company has developed and launched Kill Cliff, a tasty new addition to the Recovery Beverage Category. The product is lightly carbonated with a blood orange flavor only 15…
Convenience Evolution Partners Launches Core Consulting Services
Convenience Evolution Partners (www.convevo.com), a retail consulting firm, recently launched by Greg Ehrlich, a c-store loyalty, operations and marketing expert, announced the creation of two new service offerings to provide consulting services to convenience store retailers and suppliers. The first service group, CEP Strategic Advisor SM, essentially augments a c-store chain’s senior management team with…
Ehrlich Steps Down at Certified Oil
By John Lofstock, Editor When Greg Ehrlich joined Certified Oil Co. in 2006, the company set myriad of goals aimed at upgrading the brand’s retail image, redesigning the convenience stores and developing a comprehensive loyalty program. With the projects complete, Ehrlich will step away from the day-to-day operations of Columbus, Ohio-based oil company and assume…
Deadline Day is Here
A baker puts two muffins in an oven. The first muffin turns to the other and says, “Boy it’s hot in here.” The second muffin screams, “Yikes, a talking muffin.” Hopefully convenience store chains are not nearly this surprised when it comes to this month’s PCI deadlines. However, at the NACStech conference in April, several…
A Certified Success
View From the Top: Certified Oil’s Leadership Team If experience is an accurate indicator of a company’s success, Certified Oil has a bright future. Three members of the company’s senior leadership team have been with the company for more than 30 years, and several others have major oil, grocery and management consulting backgrounds. The leadership…