Gilbarco, Outcast Team For Interactive Merchandising

Gilbarco and Outcast Media have partnered, pairing a global provider of fueling technology with a digital content provider. With Applause TV with Outcast, Gilbarco Veeder-Root’s Applause Media System now supports third party national advertising, news and entertainment content on the large color screens embedded within the gas pump, along with consumer interaction and on-demand coupons

GM Calls For More Ethanol Fuel Stations

General Motors Co’s (GM) growing output of vehicles that can run on ethanol-gasoline blends won’t help cut polluting emissions or U.S. dependence on foreign oil until more stations begin dispensing ethanol, according to GM Vice Chairman Tom Stephens, Reuters reported. Half of GM’s vehicle lineup will be able to run on a mix of 15%

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