hersheylogo

Malcolm Elected to Hershey Co.’s Board

“His vast experience in marketing, building global consumer brands and delivering innovation will be of immense value to The Hershey Co.,” says chairman of the Hershey’s Board of Directors.    The Hershey Co. has elected Robert Malcolm, former president, global marketing, sales and innovation at Diageo plc to its Board of Directors, effective Dec. 7,

Heineken

Heineken USA Names New Senior Brand Director

Osminkina brings global marketing and new brand/business development experience to marketing team. Heineken USA has appointed Olga Osminkina to the position of senior brand director, Heineken Lager.  In her new role, Osminkina will report to Laurent Theodore, vice president of marketing for Heineken and will be responsible for the overall strategy and sustained development of

Chevron Shines at Business Summit

Instead of its usual three-day convention, Chevron hosted a two-day business summit for its franchisee and company owned businesses last month, to discuss the state of the economy and best practices for flourishing in hard times. Key economists spoke on the state of the industry, alternative energy, climate change and the future of fossil fuels.

Developing a Late Night Menu

C-store operators burning the midnight oil thinking of ways to increase their business may have inadvertently stumbled upon their answer. While late night has grown into an identifiable daypart on its own, too many retailers either haven’t yet recognized it as such or simply don’t have the traffic to warrant promoting it. But for those

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