FuelCircle to initially leverage SVM’s relationships with BP, Chevron, ExxonMobil and Sunoco to create the first branded, nationwide network for the redemption of stored value fuel rewards. SVM LP, a global provider of gift cards and prepaid cards for businesses, announced today the formation of a new business unit that will utilize its core competencies…
Consumer Report Shows Holiday Shopping Season Continues
Some 47% of those hitting stores this week plan to redeem newly-received gift cards. The 2011 holiday shopping season will seemingly extend at least another week, as four in 10 Americans plan on hitting the stores over the next few days, according to a new Consumer Reports poll. Of those who will be shopping…
Shop Around The Clock
7-Eleven has an array of gifts for last minute shoppers this holiday season. With retailers opening their stores even earlier for Black Friday door-buster sales, shoppers started the hunt for December holiday deals as early as Thanksgiving evening, jockeying for flat-screen TVs and fighting over waffle irons. But shopping in the middle of the night…
Build Gift Card Sales
“Our marketing strategy is always twofold—make it appealing to consumers and easy for our retail partners,” says CHS Refined Fuels spokesperson. One of the fastest growing convenience store chains in the country is ending the year with a strong, all-inclusive holiday marketing push. “To help Cenex retailers capitalize on the 2011 gift card season, CHS…
Realizing Prepaid’s Potential
The major prepaid areas c-store retailers are going to want to watch over the next year are general purpose reloadable cards (GPR), both open and closed loop gift cards, and cards for digital media, game and ring tones. The economy especially has spurred the growth of GPR products. “You’re going to see more folks buying…